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5 Written Questions

5 Matching Questions

  1. Peripheral Route (Heuristic Processing)
  2. Sleeper Effect
  3. Autokinetic Effect
  4. Normative Influence
  5. Social Influence
  1. a Over time people separate the message from the messanger
  2. b Going along with the crowd to be liked and accepted
  3. c The perceived opinions and expectations of the social environment
  4. d Illusion, caused by very slight movements of the eye, that a stationary point in a dark room is moving
  5. e The route to persuasion that involves some simple cue such as attractiveness of the source (automatic processing)

5 Multiple Choice Questions

  1. Captures peoples attention by making a novel request, Presents the message in an unusual fashion
  2. Going along with the crowd because you believe that they know more than you do
  3. The item of interest exists in limited quantities so you must act now
  4. Theory that posits two routes to persuasion via either conscious or automatic processing
  5. A tendency to engage in and enjoy effortful thinking, analysis and mental problem solving

5 True/False Questions

  1. Private AcceptanceOutwardly going along with the group but maintaining a private inner belief that the group is wrong


  2. Foot-in-the-door TechniqueStart with a small request to gain eventual compliance with a larger request


  3. ReceptivityHow much a source knows


  4. Personal RelevanceGenuine inner belief that others are right


  5. Central Route of Persuasion (Systematic Processing)Involves careful and thoughtful consideration of the content of the message (conscious processing)


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