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5 Written Questions

5 Matching Questions

  1. Fast Approaching Deadline
  2. Sleeper Effect
  3. Social Influence
  4. Disrupt then Reframe
  5. Impressionable Years Hypothesis
  1. a The offer on the table is only valid for a brief period of time
  2. b Over time people separate the message from the messanger
  3. c The perceived opinions and expectations of the social environment
  4. d Introduction of an unexpected element: First, disrupts critical thinking them reframes message in a positive light
  5. e Proposition that adolescents and young adults are more easily persuaded than their elders

5 Multiple Choice Questions

  1. Inattention and irritation that occurs after an audience has encountered some advertisement too many times
  2. Illusion, caused by very slight movements of the eye, that a stationary point in a dark room is moving
  3. Captures peoples attention by making a novel request, Presents the message in an unusual fashion
  4. Whether a source will honestly tell you what he or she knows
  5. Revealing potentially incriminating evidence first to negate its impact

5 True/False Questions

  1. ExpertiseThe individual who delivers a message


  2. Bait-and-SwitchDraws people in with an attractive offer that is unavailable and then switched them to a less attractive offer that is available


  3. Foot-in-the-door TechniqueStart with an inflated request and then retreat to a smaller request that appears to be a concession


  4. Thats-not-all TechniqueStart with a low-cost request that is likely to result in a "yes," and than later revealing hidden true costs


  5. Repetition with VariationA tendency to engage in and enjoy effortful thinking, analysis and mental problem solving


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