Message: Rhetoric
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18 terms
Terms | Definitions |
|---|---|
 exigence | what needs to be done |
| invention | putting together the message |
| 2 types of persuasion | manipulative, argumentative |
| manipulative persuasion | done by media--images, attractive spokespeople, don't rely on evidence |
| argumentative persuasion | build arguments out of reasons and evidence |
| artistic proofs | logos, pathos, ethos |
| ethos | speaker credibility |
| logos | logical appeal |
| pathos | emotional appeals |
| utopia vs. wasteland | visions of a perfect world/horrible world that repels people |
| virtue vs. vice | attracts us to certain actions by showing moral and practical values/repels us from actions by showing a certain stigma |
| saint vs. sinner | portrays individuals in a manner so that others will want to follow them/negative light to repel them |
| idol vs. abomination | show attractive qualities/object so repellant audience is turned off by it |
| behavior alteration techniques | change behaviors in audience, motivation |
| change behaviors in audience | immediate reward, deferred reward, punishment from continued behavior, guilt, personal responsibility, altruism, modeling, expert |
| motivation | value theory, maslow's hierarchy of needs, motivational appeals |
| motivational appeals | tradition, fairness, independence, enjoyment, variety |
| maslow's hierarchy of needs | physiological, safety, belonging, esteem, self-actualization |
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