all words are symbols, but not all symbols are words
words in non-verbal emblems (no question as to what it means)
correspond to visual communication
literal, figurative and emotional meaning
anything that stands for anything else. sign=signifier + signified
word, image, object
invisible aspects of communication
meaning, subjectivity, how we learn the meaning
nature of perception
learned and culture bound, backward looking-rely on past, selective, value-laden, relative
elements that enhance perception
violate expectations, novel, unique, contrast, repeated, incongruous, alter point of view
influences on perception
biology, personal, socio-cultural
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