Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generation to meet their needs.
An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
An organized movement of concerned citizens and government agencies to protect and improve people's current and future living environment.
A management approach that involves developing strategies that both sustain the environment and produce profits for the company.
The philosophy of sustainable marketing that holds that the company should view and organize its marketing activities from the consumer's point of view.
A principle of sustainable marketing that hols that a company should put most of its resources into customer-value-building marketing investments.
A principle of sustainable marketing that requires that a company seek real product and marketing improvements.
A principle of sustainable marketing that holds that a company should define its mission in broad social terms rather than narrow product terms.
A principle of sustainable marketing that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long-run interests.
Products that give high immediate satisfaction but may hurt consumers in the long run.