NAME: ________________________

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5 Written Questions

5 Multiple Choice Questions

  1. Web sites that allow consumers to post, read, rate, and comment on opinions regarding all kinds of products and services.
  2. A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.
  3. Blogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.
  4. Content paid for by a company to be place online.
  5. Any tool or service that uses the Internet to facilitate conversations.

5 True/False Questions

  1. Social CommerceAny tool or service that uses the Internet to facilitate conversations.

          

  2. Noncorporate BlogsIndependent blogs that are not associated with the marketing efforts of any particular company or brand.

          

  3. Earned MediaOnline content that an organization creates and controls.

          

  4. Social Networking SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.

          

  5. Location-Based Social Networking SitesWeb sites that combine the fun of social networking with the utility of location-based GPS technology.

          

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