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5 Written questions

5 Multiple choice questions

  1. Using consumers to develop and market product.
  2. Online content that an organization creates and controls.
  3. Independent blogs that are not associated with the marketing efforts of any particular company or brand.
  4. Web sites that combine the fun of social networking with the utility of location-based GPS technology.
  5. Blogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.

5 True/False questions

  1. Social MediaOnline content that an organization creates and controls.


  2. Social New SitesWeb sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.


  3. BlogA publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.


  4. Social Networking SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.


  5. Media Sharing SitesWeb sties that allow users to upload and distribute multimedia content like videos and photos.


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