5 Written Questions
5 Multiple Choice Questions
- A public relations term connoting free media such as mainstream media coverage.
- Web sites that allow individuals to connect- or network- with friends, peers, and business associates.
- A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.
- Content paid for by a company to be place online.
- A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.
5 True/False Questions
Media Sharing Sites → Web sites that allow individuals to connect- or network- with friends, peers, and business associates.
Social New Sites → Web sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.
Corporate Blogs → Blogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.
Social Media → Any tool or service that uses the Internet to facilitate conversations.
Noncorporate Blogs → Independent blogs that are not associated with the marketing efforts of any particular company or brand.