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Marketing Chapter 22 Test

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5 Written Questions

5 Multiple Choice Questions

  1. Content paid for by a company to be place online.
  2. A publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.
  3. Web sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.
  4. Blogs that are sponsored by a company or one of its brands and maintained by one or more of the company's employees.
  5. A subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services.

5 True/False Questions

  1. Noncorporate BlogsIndependent blogs that are not associated with the marketing efforts of any particular company or brand.

          

  2. Earned MediaOnline content that an organization creates and controls.

          

  3. Social Networking SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.

          

  4. Review SitesWeb sites that allow users to decide which content is promoted on a given Web site by voting that content up or down.

          

  5. MicroblogsA publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.

          

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