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5 Written questions

5 Multiple choice questions

  1. Content paid for by a company to be place online.
  2. A public relations term connoting free media such as mainstream media coverage.
  3. Online content that an organization creates and controls.
  4. Web sites that allow individuals to connect- or network- with friends, peers, and business associates.
  5. Any tool or service that uses the Internet to facilitate conversations.

5 True/False questions

  1. Social CommerceAny tool or service that uses the Internet to facilitate conversations.

          

  2. Media Sharing SitesWeb sties that allow users to upload and distribute multimedia content like videos and photos.

          

  3. MicroblogsA publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.

          

  4. Corporate BlogsIndependent blogs that are not associated with the marketing efforts of any particular company or brand.

          

  5. CrowdsourcingA public relations term connoting free media such as mainstream media coverage.

          

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