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5 Written questions

5 Multiple choice questions

  1. Web sites that combine the fun of social networking with the utility of location-based GPS technology.
  2. Web sites that allow individuals to connect- or network- with friends, peers, and business associates.
  3. Independent blogs that are not associated with the marketing efforts of any particular company or brand.
  4. Online content that an organization creates and controls.
  5. Any tool or service that uses the Internet to facilitate conversations.

5 True/False questions

  1. CrowdsourcingUsing consumers to develop and market product.

          

  2. Earned MediaOnline content that an organization creates and controls.

          

  3. MicroblogsA publicly accessible Web page that functions as an interactive journal, whereby readers can post comments on the author's entries.

          

  4. Media Sharing SitesWeb sites that allow individuals to connect- or network- with friends, peers, and business associates.

          

  5. Social CommerceAny tool or service that uses the Internet to facilitate conversations.

          

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