5 Written Questions

1. PEOPLE OR INSTITUTIONS WHOSE OPINIONS ARE VAULED AND TO WHOM A PERSON LOOKS FOR GUIDANCE IN HIS OR HER OWN BEHAVIOR,VAULES,AND CONDUCT, SUCH AS SPOUSE,FAMILEY, FRIENDS, OR CELEBRITIES.
2. INNER STATE THAT DIRECTS A PERSON TOWARD THE GOAL OF SATISFYING A NEED.
3. GROUPS WITH THERE OWN DISTINCT MODES OF BEHAVIORS.
4. NUMBER OF ALTERNATIVES A CONSUMER ACTUALLY CONSIDERS IN MAKING A PURCHASE DECISION.
5. REFERS TO JOINT DECISIONS. THE PURCHASE OF A HOUSE FELLOW A SYNCRATIC PATTERN.

5 Multiple Choice Questions

1. KNOWLEDGE OR SKILL ACQUIRED AS A RESULT OF EXPERIENCE ,WHICH CHANGES CONSUMER BEHAVIOR
   1. PERCEPTION
   2. NEED
   3. MOTIVE
   4. LEARNING
2. PROCESS THROUGH WHICH BUYERS MAKE PURCHASE DECISIONS.
   1. PERCEPTION
   2. OPINION LEADER
   3. CULTURE
   4. CONSUMER BEHAVIOR
3. IMBALANCE AMONG KNOWLEDGE,BELIEFS, AND ATTITUDES THAT OCCURS AFTER AN ACTION OR DECISION, SUCH AS A PURCHASE.
   1. SYNCRATIC ROLE
   2. EVALUATIVE CRITERIA
   3. CONGNITIVE DISSONANCE
   4. OPINION LEADER
4. IMBALANCE BETWEEN A CONCUMER'S ACTUAL AND DESIRED STATES.
   1. LEARNING
   2. CULTURE
   3. NEED
   4. MOTIVE
5. FEATURES A CONSUMER CONSIDERS IN CHOOSING AMONG ALTERNATIVES.
   1. EVALUATIVE CRITERIA
   2. SYNCRATIC ROLE
   3. CONGNITIVE DISSONANCE
   4. OPINION LEADER

5 True/False Questions

1. CULTURE → VAULES,BELIEFS,PREFERENCES,AND TASTES HANDED DOWN FROM ONE GENERATION TO THE NEXT.

   True        False

2. ATTITUDE → PERSON'S ENDURING FAVORABLE OR UNFAVORABLE EVALUATION,EMOTIONS, OR ACTION TENDENCIES TOWARD SOME OBJECT OR IDEA.

   True        False

3. AUTONOMIC ROLE → IS SEEN WHEN THE PARTNERS INDEPENDENTLY MAKE EQUAL NUMBERS OF DECISIONS. PERSONAL-CARE ITEMS WOULD FALL INTO THE CATEGORY OF PURCHASE DECISIONS EACH WOULD MAKE FOR HIMSELF OR HERSELF.

   True        False

4. PERCEPTION → MEANING THAT A PERSON ATTRIBUTES TO INCOMING STIMULI GATHERED THROUGH THE FIVE SENSES

   True        False

5. OPINION LEADER → TRENDSETTERS WHO PURCHASE NEW PRODUCTS BEFORE OTHER IN A GROUP AND THEN INFLUENCE OTHER IN THEIR PURCHASES.

   True        False