drawing a comparison in order to show a similarity in some respect
a figure of speech that uses exaggeration to express strong emotion, make a point, or evoke humor
understatement for rhetorical effect (especially when expressing an affirmative by negating its contrary)
a statement that is formulated as a question but that is not supposed to be answered
incongruity between what might be expected and what actually occurs
substituting the name of one object for another object closely associated with it
representing an abstract quality or idea as a person or creature
substitution of a descriptive word or phrase for a name, "fickle mistress" for luck, "big man upstairs" for God
a humorous play on words
using one part of speech to act as another, such as adjective for a noun or noun for a verb, e.g. "We partied last night" (noun as verb), "Campbell's: the soup that eats like a meal" (direct object as subject).
conjoining contradictory terms (as in 'deafening silence')
a technique by which a writer addresses an inanimate object, an idea, or a person who is either dead or absent.
a statement or proposition that seems self-contradictory or absurd but in reality expresses a possible truth.