1.
Consumer Market: Individuals and households who are the final users of goods and services.
2.
Demographics: The traits of a country's population, such as birthrate, age distribution, marriage rate, gender distribution, income distribution, education level, and housing situation.
3.
Distribution: The activities needed to physically move and transfer ownership of goods and services from producer to consumer.
4.
International Marketing: Marketing activities between sellers and buyers in different countries.
5.
Market: Likely customers for a good or service in a cdertain geographic location.
6.
Market Segment: A distinct subgroup of customers who share certain personal or behavioral characteristics.
7.
Marketing Mix: The four major elements (product, price, distribution, and promotion) of marketing.
8.
Organizational Market: Buyers who purchase items for resale or additional production.
9.
Price: The monetary value of a product agreed upon by a buyer and a seller.
10.
Product: An item (good or service) offered for sale that satisfied consumer demand.
11.
Promotion: Marketing efforts that informa nd persuade customers.
12.
Psychographics: Buying factors related to lifestyle and psychological influences, such as activities, interests, and opinions.
13.
Target Market: The particular market segment that a company plans to serve.