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All 72 terms

TermDefinition
Lee DefrostWireless Telephony
Reginald FessendenStarted the First Voice Broadcast
Samuel MorseTelegraph, Morse Code
Alexander Graham BellDeveloped the first telephone
Guglielmo MarconiWireless telegraphy
Telegraphprecursor of radio technology, invented in the 1840
Morse Codeseries of dots and dashes that stood for letters in the alphabet.
Electromagnetic Wavesinvisible electronic impulses similar to visible light
Radio Wavesharnessed so that signals could be sent from a transmission point obtained at a reception.
James Maxwellcame up with the idea of Electromagnetic waves
Heinrich Hertzfirst recorded transmission and reception of radio waves.
Broadcastingtransmission of radio waves
Narrowcastingperson to person communication, like the telegraph or telephone
Radio Act of 1912enacted to response of Titanic, standardized radio procedures in a crisis
KDKAThe first licensed radio station, founded in1920, located in Pittsburgh
WEAFThe first radio station to sell advertising- operated as a "toll" station
Toll Broadcastingselling advertisements
Networka group of cast stations that share programming produced at a central location
Transistorscould receive and amplify radio signals
Format Radiomanagement rather than Deejays controlled program each other
Rotationplaying the top songs on the radio throughout the day
Payolathe practice by which record promoters paid dj's to play particular records
Pay-for-Playup front payments from record companies to radio stations to play certain songs specific number of times
Drive Timebetween 6-9am and 4-7pm, when people commute from work or school
Urbangets a variety of African American listeners in primary cities
Telecommunication Act of 1996FCC eliminated most ownership restrictions on the radio
Pod Castingconverged media that "marries" Ipod and broadcasting
FMFrequency Modulation
AMAmplitude Modulation
HD Digital Radio Transmissionbroadcasters can multicast additional digital signals, within their traditional analog frequency
Radio Program DirectorSchedules every minute of air time.
Demographicswho is the audience, population characteristics by behaviors
Media Consolidationstations own by large company or other stations
Voice Trackingwhen announcers can preferred their voices for Radio use
Logschedule everything on the radio that is suppose to be played at a certain time
Baby Boomersappeals to a certain demographic/audience
Budget MeetingWhen people meet to go over the major stories of the day.
Jayne MansfieldModel/actress that rivaled Marilyn Monroe
Anthologiesa story told in one episode, could have a different show every week
Elitemost articulate,talented, the "cream of the crop"
Mary MartinNever wanted to do TV, but appeared on Peter Pan as a special
Importance of "I Love Lucy"shot on film to be edited, to show best parts, most shows were live, shot in LA instead of NY.
Situation Comedyperformer play character that returns week after week
Sketch Comedycharacters change to play multiple characters ex: Saturday Night Live, In Living Color
Series Formself contained stories w/ episodes ex: Law and Order or CSI
Serial FormOpen-ended storyline that continue across several episodes ex: Soap Operas
Scanning Diskseperated pics into light -> electronic lines
VHF(Very High Frequency) band for black and white TV.
UHF(Ultra High Frequency)
Affiliate stationsindependently owned stations that sign contracts with a network and carry its own program
Kinescopea process a camera recorded a live TV show off a studio monitor
Domestic Comedyin which characters and settings are usually more important than complicated predicaments
Anthology Dramawhich brought live dramatic theater to TV, entertained and often challenged audiences, ex: Tyler Perry Shows
Chapter Showsself contained stories that feature a problem or series of conflict
Strippedreruns of old episodes that are shown 5 days a week
Penetrationhow many households have cable service
Narrowcastingcable channels illustrate
Niche Marketingfind a particular demographic
Franchise Agreementeach municipality enters a cable provider, ex: LHU w/ comcast
Public Access Channelswhen the cable company provides the Municipality with channels
"Must Carry Rules"the cable company allocate channels to local broadcast stations
News Cyclenews is on 24/7, ex:CNN or ESPN News for Sports
Media Convergencecable company offers a variety of stuff
Multiple System Operators (MSO)cooperation that own most cable systems in U.S.
Ratings% of households turned to a certain sampled program to all households
Direct Broadcast Satelliteservice like DirecTV capture a bigger part of the market
CATVCommunity Antennae Television, contains 12 channels
Access ChannelsFCC rules requires cable systems to carry their own original programming
Leased Channelscitizen could buy time on channels and produce longer programs
Commons Carriersservices that don't get involved in channel content.
Retransmission consentbroadcast could now ask cable companies for fees to carry their channels
Basic Cablesystem that includes 36-72 channel lineup composed of local broadcast signals.
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Set Information

Terms 72
Creator robdaGD
Created October 2, 2009
Groups None
Subject Communications Media
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Most Missed Words

  1. Serial Form Open-ended storyline that continue across several episodes ex: Soap Operas - 1 miss
  2. Chapter Shows self contained stories that feature a problem or series of conflict - 1 miss
  3. Affiliate stations independently owned stations that sign contracts with a network and carry its own program - 1 miss
  4. Scanning Disk seperated pics into light -> electronic lines - 1 miss