Supply: Amt. of good producers are willing to make and sell.
Demand: Refers to consumer willingness and ability to buy products.
Law of Demand
Price & Demand move in opposite directions.
Supply exceeds demand.
Demand exceeds supply.
Supply equals demand.
Exclusive rights to make and sell exclusively for 20 years.
Involves anything authored by an individual and gives an author by the individual.
Word, name, sound, or symbol useed to identify a company.
Exclusive control over a product or the means of producing it.
Terms of having lower prices then another business.
Everything not including price in your brand.
Potential loss or failure for a business.
Money earned after costs & expenses have been paid.
Better Business Bureau
Honesty & Fairness
Rights and Duties of Marketing
Price is unreasonable when consumers have no other choice.
Involves reporting illegal action by ones employer.