Chapter 5.1 Free Enterprise System

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Created by:

Oregon_Ducks  on May 21, 2012

Subjects:

Marketing Semester

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Chapter 5.1 Free Enterprise System

Supply/Demand
Supply: Amt. of good producers are willing to make and sell.

Demand: Refers to consumer willingness and ability to buy products.
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Terms

Definitions

Supply/Demand Supply: Amt. of good producers are willing to make and sell.

Demand: Refers to consumer willingness and ability to buy products.
Law of Demand Price & Demand move in opposite directions.
Surplus Supply exceeds demand.
Shortage Demand exceeds supply.
Equilibrium Supply equals demand.
Patent Exclusive rights to make and sell exclusively for 20 years.
Copyright Involves anything authored by an individual and gives an author by the individual.
Trademark Word, name, sound, or symbol useed to identify a company.
Monopoly Exclusive control over a product or the means of producing it.
Price Competition Terms of having lower prices then another business.
Non-price Competition Everything not including price in your brand.
Business Risk Potential loss or failure for a business.
Profit Money earned after costs & expenses have been paid.
BBB Better Business Bureau
AMA Code Honesty & Fairness
Rights and Duties of Marketing
Organized Relationships
Price Gouging Price is unreasonable when consumers have no other choice.
Whistle Blowing Involves reporting illegal action by ones employer.

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