| Term | Definition |
|---|
| 41% using media 33% sleeping 26% not using media | time spent using mass media vs sleeping and not using mass media |
| Three important mass media concepts to understand ( | 1. The Mass Media are profit centered businesses. 2. Technological dreams change the way mass media are delivered and consumed. 3. Mass media both reflect and affect politics, society and cu.ture. |
| Reasons media convergence has increased and why media properties are selling | 1. Newspaper and broadcast properties are attractive investments. 2. Newspaper and broadcast companies are scarce products. 3. They have gone through a cycle of family ownership. 4. They are easier to buy than to create. 5. Made it easier to adapt to the internet. |
| Vertical Integration | An attempt by one company to simultaneously control several related aspects of the media business. |
| Horizontal Integration | One company attempts to control several non-related business. |
| Rating | A percent of the total number of households with TV sets. |
| Share | The percentage of the audience with TV sets turned on that is watching the program. |
| agenda setting | the media doesn't tell us how to think about something but it does tell us what to think about. |
| newshole | how much space is left for news after advertising is done |
| news framing | how the news is presented |
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