| Term | Definition |
| The Golden Rule | The ethic of reprocity, a fundimental moral princible: "treat others as you would like to be treated." |
| The Veil of Ignorance | The journalist should ignore the differences of race and class and treat all members of society equally |
| Categorical Imperative | Immanuel Kant's ethical standard: so act as if the maxim by which you act were to become universal law |
| Principle of Utility | greatest happiness for greatest number. tells us that as long as we receive happiness or pleasure out of actions or behaviors they are good. |
| Pragmatic Ethics | actions should be judged on their results, not by whether they adhered to a particular philosophy or guideline |
| Situation Ethics | an ethical theory that derives good and evil from the circumstances that accompany the acting agent. |