The designing, developing, maintaing, improving, obtaining of products/services.
Determining the value of products and services
Using the best ways for customers to locate, obtain, and use the products/ services.
Communicating directly w/ potential customers in order to satisfy their wants/needs.
Budgeting for marketing activites, securing necessary funds for operations, and providing financial assistance to customers.
Communication info such as features and prices about products and services to potential customers.
The process of origin, pricing, and distribution of products and services.
The involvement of customers in order to find solutions through carefully designed studies.
A specific set of questions directed to consumers
Small groups of consumers that discuss a specific product
Record the actions of consumers rather than questioning them.
A comparison of two controlled alternatives for customers
Selling Price = Product Costs + Operating Expenses + Profit
The amount changed of the selling price to cover operating expenses. (Usually stated as a percent)
A reduction from the original selling price.
Channels of Distribution
How products and services reach final customers and businesses.
The exchange of products and services between producer and consumer only.
The involvement of one or more businesses to get products/services to customers
Customized promotion for the individual consumer.
Communicated with many people with a common message.