1.
Channels of Distribution: How products and services reach final customers and businesses.
2.
Direct Distribution: The exchange of products and services between producer and consumer only.
3.
Experiment: A comparison of two controlled alternatives for customers
4.
Financing: Budgeting for marketing activites, securing necessary funds for operations, and providing financial assistance to customers.
5.
Focus Groups: Small groups of consumers that discuss a specific product
6.
Indirect Distribution: The involvement of one or more businesses to get products/services to customers
7.
Markdown: A reduction from the original selling price.
8.
Market Research: The involvement of customers in order to find solutions through carefully designed studies.
9.
Marketing Process: The process of origin, pricing, and distribution of products and services.
10.
Markup: The amount changed of the selling price to cover operating expenses. (Usually stated as a percent)
11.
Mass Promotion: Communicated with many people with a common message.
12.
Observations: Record the actions of consumers rather than questioning them.
13.
Personalized Promotion: Customized promotion for the individual consumer.
14.
Place (Distribution): Using the best ways for customers to locate, obtain, and use the products/ services.
15.
Pricing: Determining the value of products and services
16.
Pricing Forumula: Selling Price = Product Costs + Operating Expenses + Profit
17.
Product/Service Management: The designing, developing, maintaing, improving, obtaining of products/services.
18.
Products: Tangible
19.
Promotion: Communication info such as features and prices about products and services to potential customers.
20.
Selling: Communicating directly w/ potential customers in order to satisfy their wants/needs.
21.
Services: Intangible
22.
Surveys: A specific set of questions directed to consumers