| Term | Definition |
|---|
| What kind of products is associated with the cognitive theory? | expensive products |
| people act very rational to avoid | mistake |
| Need recognition | the aquistion of some product or service will fill void |
| search for alternatives solutions | gather info by looking at others and search internet |
| evaluation of alternatives | weigh evidence we found and try to make decision |
| purchase decion | alot of info can make this step difficult |
| last step in rational purchase process | continue to evaluate |
| example of evaluative critieria | for a car...styling, passenger capacity, and handling |
| are atributes weighted by importance | yes |
| salient means | important |
| maketers must understand what | salient attributes |
| old people and 0 to 60 is an example of what? | ignoring salient attributes |
Combine with other sets
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