| Term | Definition |
| schemata | cognitive structures we use to organize and interpret experiences. |
| four types of schemata | proto types , personal constructs , sterotypes, scripts |
| self serving bias | the tendency to attribute our positive actions and successes to stable, |
| self serving prophecy | an expectation or judgment of ourselves brought about by our own actions |
| person centered perception | the ability to perceive another as a unique and distinct individual apart from social roles and generalization |
| standpoint theory | theory that a culture includes a number of social groups that differentlyy shape the knowledge identities and opportunities of members of those groups. |
| belief | an assumption about what is true accurate of factual a belief may be false even though it is accepted as true |
| values | views of what is good right and important that are shared by members of a particular culture |
| norms | an informal rule that guides how members of a group or culture thinks fell act and interact what is normal or appropriate in various situations |
| ethnocentrism | the tendency to regaud ourselves and our way of life as superior to other people and other ways of life. |
| culture relativism | idea that cultures vary in how they think act and behave as well as in what they believe and value |
| social communities | a group of people who live within a dominant culture yet who also have common distinctive experience and patterns of communicating. |
| ethos | personal character of the speaker we are more likely to believe the words from people we trust |
| pathos | emotional reasons for attitudes, beliefs or actions logic is not the only thing that affect what we believe |
| logos | the rational or logical proof used in persuasive speeches |
| credibility | another word for ethos speaker convincing listeners that he or she has personal integrity |
| fallacies | an error in reasoning |
| direct definition | communication that explicitly tells us who we are by labeling us and our behavior |
| identity script | a way family members communicate who we are and should be. |
| attachment styles | teach us who we and others are and how to relate to others from studies of interaction between parents and children |
| social comparison | comparing ourselves with others to form judgments of our own talents , abilities |
| ego boundaries | where the self stops and the rest of the world begins |
| particular others | the viewpoints of specific people who are significant to us.mother, fathers ect. |
| reflective appraisal | seeing ourselves through others eyes." the self looking glass"` |
| self sabotage | crippling self talks "you are stupid" |