Intro to Mass Media
Order by
46 terms
Terms | Definitions |
|---|---|
 Francis Bacon | 16th century "knowledge is power" - he was the first modern scientist. He created the scientific method |
| Descartes | 17th century - he was the father of modern philosophy. "I think, therefore I am" |
| Isaac Newton | 17th century - builds on the scientific method. Understood gravity from apple. Universe is orderly, everything fits. |
| Immanuel Kant | 18th century - The first person to apply the scientific method to morality. |
| Matthew Arnold | 1869 - Culture and Anarchy- "the best which has been thought and said" |
| It helped spread information wider and faster | Why was the printing press revolutionary? |
| Jose Ortega y Gasset | 1930 - He Wrote The Revolt of the Masses |
| TS Eliott | Said "There is no doubt in our headlong rush to educate everyone, we are lowering our standards...that it should continue to be a minority culture" |
| Entrepreneurship | the process of starting, organizing, managing, and assuming the responsibility for a business |
| Entrepreneurship, Classification, Framing | The three things that Paul DiMaggio created |
| Classification | They looked at things with purity |
| Framing | Introduced a dress code - Special decorum of behavior - Created special building designed for the specific event (expensive tickets) - Insisted on foreign language operas |
| Raymond Williams | Culture and Society, 1958 - "We live in an expanding culture, yet we spend much of our energy regretting the fact, rather than seeking to understand..." |
| Hegemonous Culture | One class of people dominating over the other |
| Power. Who has the power? | What is the highbrow lowbrow culture struggle most concerned with? |
| Everyone watched it. It was so much a part of the culture. | How did Shakespeare change in Americas from 1700s to the 1900s? |
| Matthew Arnold | Who said "the best that has been thought and said?" |
| Jose Ortega y Gasset | Who wrote "The Revolt of the Masses"? |
| Globalization | the relentless flow of capital, commodities and communications across increasingly porous borders |
| Glocalization | the simultaneous interpretation of the global and the local. In other words, what is exported always find itself in the context of what already exists |
| sameness and difference | Globalization resulted in two contradictory effects: __________ and __________ |
| Sameness | Wherever you go around the world, people are basically the same |
| Difference | We actually are different, culturally, socially, etc. |
| Post Rational | Doing things that "shouldn't be done". Defying the norm. |
| Post Racial | It' not just a black/white thing anymore. It's not just an ethnic thing - it's a cultural thing. No longer a melting pot, now a stew. |
| Post Therapeutic | "**** happens" you move on - That was the modern approach to difficulty. When there is a problem, we like to analyze it and pick at it: Oprah, Dr. Phil, Jerry Springer, etc. " Modern horror films, of which I am admittedly a practitioner...graspable narrative" - Wes Craven "Problem? Just pop a pill" - We use medicine to solve problems |
| Barrack Obama (first US president), first Chinese basketball player, etc. | An example of racial crossover in American culture. |
| Baggy pants, backwards hats, etc | An example of racial cultural expression in American society. |
| "The pill", Television and Film being an escape, No longer being responsible for anything. | 2 pop cultural expressions of a post-therapeutic society |
| People getting caught doing things: (political, sports, etc.). People betrayed us. | What are examples of Post Ethical behavior? |
| Plastic surgery, cloning, anorexia, etc. | What are examples of Post Human behavior? |
| Hypocritical - Church scandals - Pushy - Get saved - Jesus camps - Anti-homosexual - Sheltered - Too political - Judgmental | People think Christians are: |
| Martha Stewart, Steroids, etc. | Give examples of the multiple ethical failures in the 20th/21st century |
| Anorexia, Medical problems, etc. | Explain negative consequences of a modernism's pursuit of perfection |
| Zerrspiegel | the idea of achieving something at a higher realm |
| the 1700s | When did newspaper advertising start? |
| Volney Palmer | Became the first advertising agent |
| George Rowell | Began contacting local newspapers and brokered the place for an ad agency. |
| World War I | The war sped up the economy even more because we needed to provide things for the war |
| $682 million | Advertising volume in the US in 1914 |
| $1409 million | Advertising volume in the US in 1920 |
| $2987 million | Advertising volume in the US in 1929 |
| Need for high velocity flow - Need for face-to-face relationship - Helped create market to advance technology - Creates needs and opens new markets - Prevents financial monopoly of media - Promotes desirable social causes | Advertising Led To: |
| First Ads were classifieds | How did advertising start in America? |
| It helped educate the people. Businesses were worried about over- production; they needed people to know about the products. It opened up new markets. Promoted social causes. Face-to-Face relationship. Etc. | - Why was advertising necessary and what good things did it bring to the economy? |
| rugged individualism | The belief that all individuals, or nearly all individuals, can succeed on their own and that government help for people should be minimal. Popularly said by Hertbert Hoover. |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.