16th century "knowledge is power" - he was the first modern scientist. He created the scientific method
17th century - he was the father of modern philosophy. "I think, therefore I am"
17th century - builds on the scientific method. Understood gravity from apple. Universe is orderly, everything fits.
18th century - The first person to apply the scientific method to morality.
1869 - Culture and Anarchy- "the best which has been thought and said"
It helped spread information wider and faster
Why was the printing press revolutionary?
Jose Ortega y Gasset
1930 - He Wrote The Revolt of the Masses
Said "There is no doubt in our headlong rush to educate everyone, we are lowering our standards...that it should continue to be a minority culture"
the process of starting, organizing, managing, and assuming the responsibility for a business
Entrepreneurship, Classification, Framing
The three things that Paul DiMaggio created
They looked at things with purity
Introduced a dress code - Special decorum of behavior - Created special building designed for the specific event (expensive tickets) - Insisted on foreign language operas
Culture and Society, 1958 - "We live in an expanding culture, yet we spend much of our energy regretting the fact, rather than seeking to understand..."
One class of people dominating over the other
Power. Who has the power?
What is the highbrow lowbrow culture struggle most concerned with?
Everyone watched it. It was so much a part of the culture.
How did Shakespeare change in Americas from 1700s to the 1900s?
Who said "the best that has been thought and said?"
Jose Ortega y Gasset
Who wrote "The Revolt of the Masses"?
the relentless flow of capital, commodities and communications across increasingly porous borders
the simultaneous interpretation of the global and the local. In other words, what is exported always find itself in the context of what already exists
sameness and difference
Globalization resulted in two contradictory effects: __________ and __________
Wherever you go around the world, people are basically the same
We actually are different, culturally, socially, etc.
Doing things that "shouldn't be done". Defying the norm.
It' not just a black/white thing anymore. It's not just an ethnic thing - it's a cultural thing. No longer a melting pot, now a stew.
&quot;**** happens&quot; you move on - That was the modern approach to difficulty. When there is a problem, we like to analyze it and pick at it: Oprah, Dr. Phil, Jerry Springer, etc. &quot; Modern horror films, of which I am admittedly a practitioner...graspable narrative&quot; - Wes Craven &quot;Problem? Just pop a pill&quot; - We use medicine to solve problems
Barrack Obama (first US president), first Chinese basketball player, etc.
An example of racial crossover in American culture.
Baggy pants, backwards hats, etc
An example of racial cultural expression in American society.
"The pill", Television and Film being an escape, No longer being responsible for anything.
2 pop cultural expressions of a post-therapeutic society
People getting caught doing things: (political, sports, etc.). People betrayed us.
What are examples of Post Ethical behavior?
Plastic surgery, cloning, anorexia, etc.
What are examples of Post Human behavior?
Hypocritical - Church scandals - Pushy - Get saved - Jesus camps - Anti-homosexual - Sheltered - Too political - Judgmental
People think Christians are:
Martha Stewart, Steroids, etc.
Give examples of the multiple ethical failures in the 20th/21st century
Anorexia, Medical problems, etc.
Explain negative consequences of a modernism's pursuit of perfection
the idea of achieving something at a higher realm
When did newspaper advertising start?
Became the first advertising agent
Began contacting local newspapers and brokered the place for an ad agency.
World War I
The war sped up the economy even more because we needed to provide things for the war
Advertising volume in the US in 1914
Advertising volume in the US in 1920
Advertising volume in the US in 1929
Need for high velocity flow - Need for face-to-face relationship - Helped create market to advance technology - Creates needs and opens new markets - Prevents financial monopoly of media - Promotes desirable social causes
Advertising Led To:
First Ads were classifieds
How did advertising start in America?
It helped educate the people. Businesses were worried about over- production; they needed people to know about the products. It opened up new markets. Promoted social causes. Face-to-Face relationship. Etc.
- Why was advertising necessary and what good things did it bring to the economy?
The belief that all individuals, or nearly all individuals, can succeed on their own and that government help for people should be minimal. Popularly said by Hertbert Hoover.