| Term | Definition |
|---|
| Outsource | contract with other companies for services |
| Strategic Alliances | forming a partnership with another company |
| Innovation | finding new ways of doing things |
| Demographics | are the charateristics of human popultion segments, especially when used to identify consumer markets |
| Trade Magazines | are periodicals published for specific types of businesses or industries. |
| Specialty Magazines | target people with special interest in sports, camping, fashion, and a variety of other areas |
| Trade Shows | shows and exhibitions allowing vendors and manufacturers to introduce new items and promote established products and services |
| Goodwill | the friendly hope that something will succeed |
| Franchise | is a legal agreement to begin a new business in the name of a recognized company. |
| Franchisee | the buyer of a franchise |
| Franchiser | the sellar of a franchise |
| Business Broker | someone wose job it is to bring buyers and sellers together. |
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