| Term | Definition |
|---|
| outsource | contract with other companies for services |
| strategic alliance | strategy in which two or more organizations collaborate on a project for mutual gain |
| innovation | a new way of doing something |
| demographics | The characteristics of human populations and population segments, especially when used to identify consumer markets |
| trade magazines | periodicals published for specific types of businesses or industries |
| speciality magazines | Target people with special interests in sports, camping, fashion, and vriety of other areas |
| trade shows | shows and exhibitions allowing vendors and manufacturers to introduce new items and promote established products and services |
| goodwill | AN EXTREMELY VALUABLE BUSINESS ASSET |
| franchise | a legal agreement to begin a new business in the name of a recognized company |
| franchisee | the buyer of a franchise |
| franchiser | the seller of a franchise |
| business broker | SOMEONE WHOSE JOB IT IS TO BRING BUYERS AND SELLERS TOGETHER |
Combine with other sets
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