| Term | Definition |
|---|
| High-Tech Politics | Politics in which the behavior of citizens and policymakers and the political agenda itself are shaped by technology. |
| Mass media | Televison, Radio, Newspapers, magazines, and the Internet |
| Media events | Is an occasion or happening, spontaneous or planned, that attracts prominent coverage by mass media organizations, particularly television news and newspapers in both print and Internet editions. |
| Press Conference | is a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions. |
| Investigative Journalisms | is a type of reporting in which reporters deeply investigate a topic of interest, often involving crime, political corruption, or some other scandal. |
| Print Media | Newspapers and magazines, as compared with broadcast media |
| Broadcast Media | Television and radio, as compare with print media |
| Narrowcasting | is the transmission of data to a specific list of recipients. Cable television is an example of broadcast model in which the signals are transmitted everywhere and anyone with an antenna can receive them. |
| Chains | Newspapers published in massive media conglomerates that account for over four fifth's of our nations daily newspaper circulation. Often these chains control broadcast media as well. |
| Beats | Specific locations from which news frequently emanates, such congress or the white house. Most reporters work a specific beat thereby becoming a specialist on that location. |
| Trial Ballons | is information sent out in order to observe the reaction of an audience. |
| Sound bites | is a short piece of actual sound from the event reported on. |
| Talking Head | A shot of a person's face talking directly into a camera. This is so visually unappealing that you rarely see this broadcasted. |
| Policy Agenda | is a list of subjects or problems to which people inside and outside government are paying serious attention to at any given time. |
| Policy Entrepreneurs | People who invest their plitical "captital" in an issue. According to John Kingdon, a policy entreprenuer, could be in or out of government, in elected or appointed positions, in interest groups or research organizations. |
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