Marketing Principles - 12

15 terms by Lorza77 

Ready to study?
Start with Flashcards

Create a new folder

Advertisement Upgrade to remove ads

Marketing principles chapter 12 summary of terms

Electronic Marketing

The activities involved in planning and implementing marketing in the electronic environment

Profiling

The process of getting to know about potential customers before they make a purchase and to find out more about existing customers

Interaction

The ongoing of information between marketer and customer (or potential customer).

Push advertising

Advertising sent from the marketer to the customer

Pull advertising

Advertising that the customer actively seeks out

Digitalisation

The ability to deliver a product as information ot to preset information about a product digitally

Web 2.0

The various technologies and experiences that involve online communities where members contribute to and build the community and the content, and where users can substantially control their own online experience through custominsation and interactivity

Viral marketing

The use of social networks to spread a marketing message

Portal

A website that is designed to act as a gateway to other related sites

Search engine optimisation (Seo)

Tailoring features of a website to try to achieve the best possibly ranking in search results returned by a search engine

Search engine marketing

Paid advertising that appears similarly to a search result on a search engine page

Spam

Unsolicited commercial electronic messages

Customer relationship management (crm)

The processes and practices put in place to identify, track and use customer information and preferences to provide superior customer service and sustain long-term relationships

Intranet

An internal website for the use of staff

Extranet

A private website for sharing information securely between different organisations

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions above and try again

Example:

Reload the page to try again!

Reload

Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

NEW! Voice Recording

Create Set