A "buy" decision that involves non-objective factors and can lead to "irrational" decisions based on....
...goods are inexpensive products that are purchased often and with little expenditure of time or effort.
...goods are expensive and rarely purchased. The consumer is usually unwilling to consider alternatives.
The group of products that a company makes available for sale, whether consumer, industrial or both, is known as the company's product...
group of similar products intended for a group of similar buyers
a company's percentage of the total market sales for a specific product type.
pricing above the market plays on the common assumption that...
higher price means higher quality
if a firm's goal were to place a new product into the hands of as many consumers as quickly as possible, then the best pricing strategy would be .....
pricing a product at a lower price in a foreign market than in its home market
technique used to sell a product.
paid, nonpersonal communication used by an identified sponsor to inform an audience about a product.
The sending of fliers or other types of printed advertisements to consumer's homes
an arrangement of advertisements in selected media to reach targeted audiences.
an independent company that provides some or all of a client firm's advertising needs.
An employee who detects and tries to put an end to a company's unethical, illegal, and/or socially irresponsible actions by publicizing them is referred to as a(n)
occurs when someone uses confidential information to gain from the purchase or sale of stocks
describe how an organization will achieve their purpose in the environments in which they conduct their business.
study of consumer needs and wants, and the ways in which sellers can best meet them
a market research technique using a questionnaire that is either mailed to individuals or used as the basis for telephone or personal interviews.
The difference between revenues and expenses
provides for the private ownership of the factors of production and also encourages entrepreneurship by offering profits as an incentive?
The process of converting government enterprises into privately owned companies
The willingness and ability of buyers to purchase a product, good, or service
refers to the willingness and ability of producers to offer a good or service for sale.
"Buyers will purchase (demand) more of a product as its price drops and less of a product as its price increases." This is referred to as...
the law of demand
The concept that producers will offer more of a product for sale as its price increases and less as its price decreases is known as...
the law of supply
occurs when the quantity supplied exceeds the quantity demanded
Exists when an industry or market has only one producer
philosophy that says that the government should not interfere in the economy, but should instead let business function without regulation according to its own "natural" laws
introduced the moving assembly line and ushered in the production era
the pattern of short-term ups and downs in an economy
results when a country exports more than it imports
the amount of money that the government owes its creditors
the economic condition characterized by widespread increased prices without increased purchasing power.
a prolonged and deep recession
form of business is owned and usually operated by one person who is responsible for its debts
a business with two or more owners who share in the operation of the firm and are financially responsible for its debts
has stock that is widely held and available for sale to the general public
owners of a corporation are
elected by stockholders to oversee corporate management
the board of directors
Top managers hired by the board of directors to run the corporation on a day-to-day basis are called
Corporations sell shares in the business called
Profits are distributed to stockholders in the form of
The governing body of a corporation is its
Board of Directors
The person responsible for the firm's overall performance is the
CEO (Chief Executive Officer)
As more and more firms engage in international business, the world economy is fast becoming a single interdependent system; a process called
products made or grown abroad and sold in the U.S. are called
products made or grown in the U.S. and shipped for sale abroad are called
The total economic value of all products that a nation imports minus the total economic value of all products that it exports is called a country's
balance of trade
When a country's imports exceed its exports, the nation has a
When a country's exports exceed its imports, the nation has a
The rate at which the currency of one nation can be exchanged for that of another is called
The United States government forbids the importation of cigars from Cuba into the United States. This government order is known as a(n)
tax on imported goods or products
refers to ethical or unethical behaviors by a manager or employee of an organization
After Hurricane Andrew devastated South Florida, some retailers charged over $100 per sheet for plywood. This was an example of
Written commitments wherein companies formally acknowledge their intent to do business in an ethical manner are called
Codes of Ethics
The way in which a business tries to balance its commitments to groups and individuals in its social environment is called
what is a recession?
-standard of living decrease
advantages to franchising
-access to financial & managerial help
-reduce chance of failure
disadvantages to franchising
-large set-up cost
-percentage of income goes to parent company.
why might a company decide not to conduct business internationally?
-no international demand for product
-product can't be adapted to fit means of market
how can companies promote ethical behavior?
-have a written code of ethics
-ethics training programs
-have an ethical hotline
identify the four market segmentation
what are the 4 elements of the market mix?