repetition of a word/phrase at the beginning of successive phrases, clauses or line
"Mad world! Mad kings! Mad composition!"
opposition of ideas or words in a balanced or parallel construction
"Not that I loved Caesar less, but that I loved Rome more"
questioning oneself (or rhetorically asking the audience), often pretending to be in doubt
"The baptism of John, whence was it? From heaven, or of men?"
the absence of conjunctions between coordinate phrases, clauses, or words
"Are all thy conquests, glories, triumphs, spoils shrunk to this little measure?"
repetition of a key word over successive phrases or clauses
"We will have difficult times. We've had difficult times in the past. And we will have difficult times in the future."
pretending to omit something by drawing attention to it
"I will not even mention the fact that my opponent was a poor student."
using conjunctions to emphasize rhythm, and therefore emphasize a certain point
"There were in every community men and women who spoke the language of duty and morality and loyalty and obligation."
a question that is posed for emphasis, not requiring an answer
"Art thou mad? Is not the truth the truth?"
by appealing to an audience's sense of REASON and LOGIC, the speaker or writer intends to make the audience think clearly about the sensible and/or obvious answer to a problem
by appealing to the audiences EMOTIONS, the speaker or writer can make the audience feel sorrow, shame, sympathy, embarrassment, anger, excitement, and/or fear
the overall appeal of the speaker or writer himself; it is important that this person have impressive CREDENTIALS, a notable KNOWLEDGE, and or appear to be LIKEABLE and MORAL person