| Term | Definition |
|---|
| management by objective (MBO) | provides focus and direction for formulating strategy to achieve specific organizational objectives |
| remedial program | a program developed as a result of the loss of market share and declining sales |
| program plan | the formal written presentation of your research findings and program recommendations for strategy, tactics, and evaluation |
| objective | usually stated in program outcomes and is considered the "end" not the "means" |
| informational objective | to create awareness |
| motivational objective | to increase participation or sales |
| public | the media (editors/reporters) a means to an end |
| tactics | they describe the specific activities that put each strategy into operation and help to achieve the stated objectives (nuts and bolts) |
| Gantt Charts | are popular for scheduling purposes and can be formatted easily using such programs as Microsoft's excel |
Combine with other sets
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