Join the Crowd
Be better than everyone else!
Doing/Thinking/Using this makes you attractive to potential lovers.
Either you do/think/use this or something bad will happen.
A famous person supports this, so should you!
Average, normal people tell their stories.
Appeal to Better Nature
Because you are a good person....
Appeal to Reason
Uses evidence to convince, or asks questions to make the audience think.
An argument against your stand.
Proof that the counterargument is weak.
Call to Action
A demand for the audience to do something (vote, boycott, clean, etc.)
The author's stance on an issue.