| Term | Definition |
|---|
| CANON 1 | CPCS should endeavor at all times to place the public interest above their own |
| Rule r 1.1 | A CPCU has a duty to understand and abide by all Rules of conduct which are prescribed in the Code of Professional Ethics |
| Rule R1.2 | A CPCU shall not advocate, sanction, participate in, cause to be accomplisyhed, otherwise carry out through another or condone any ACT which the CPCU is prohibited from performing by the Rules of this Code |
| CANON 2 | C{S should seek continually to maintain and improve their professional knowledge, skills and competence |
| Rule R 2.1 | A CPCU shall keep informed on those technical matters that are esential to the maintenance of the CPCUs professinal competence in insurance, risk management or related fields. |
| CANON 3 | CPCUS should obey all laws and regulations, and should avoid any conduct or activity which would cause unjust harm to others |
| Rule 3.1 | In the conduct of busines or professional activities, a CPCU shall not engage in any act or omission of a dishonest, deceitful or fraudulent nature |
| Rule 3.2 | A CPCU shall not allow the pursuit of financial gain or other personal benefit to interfere with the exercise of sound professional judgment and skills. |
| Rule 3.3 | A CPCU shall not violate any law or regulation relation to professional activities or commit any felony |
| CANON 4 | CPCUS should be diligent in the performance of their occupational duties and should continually strive to improve the functioning of the insurance mechanisms. |
| Rule R 4.1 | A CPCU shall competently and consistenly discharge his or her occupational duties |
| Rule R 4.2 | A CPCU shall support efforts to effect such improvements in claims settlements, contract design, investiment, marketing, pricing, reinsurance, safety engineering, underwriting and other insurance opertaions as will both inure to the benefit of the public and improve the overall efficiency with which the insurance mechanisms functions. |
| CANON 5 | CPCUS should assist in maintaing and raising professional standards in the insurance business. |
| Rule R5.1 | A CPCU shall support personnel policies and practices which will attract qualified individuals to the insurance business, provide them with ample and equal opportunities for advancement, and encourage them to aspire to the highest levels of professional competence and achievement. |
| Rule R5.2 | a CPCU shall encourage and assist qualified individuals who wish to pursue CPCU or other studies which will enhance their professional competence. |
| Rule R5.3 | A CPCU shall support the development, improvement, and enforcement of such laws, regulations and codes as will foster competence and ethical conduct on the part of all insurance practitioners and inure to the benefit of the public. |
| Rule R5.4 | A CPCU shall not wihold information or assistance officially requested by appropriate regulatory authorities who are investigation or prosecuting any alleged violation of the laws or regulations governing the qualifications or conduct of insurance practictioners. |
| CANON 6 | CPCUS shoiuld strive to etablish and maintain dignified and honorable relationships with those whom they serve, with fellow insurance practitioners and with members of other professions |
| Rule R6.1 | A CPCU shall keep informed on the legal limitations imposed upon the scope of his or her professional activities |
| Rule R6.2 | a CPCU shall not disclose to another person any confidential information entrusted to, or obtained by, the CPCU in the course of the CPCU's business or professional activities, unless a disclosure of such information is required by law or is made to a person who necessarily must have the information in order to discharge legitimate occupations or professional duties |
| Rule R6.3 | In rendering or proposing to render professional services for others a CPCU shall not knowingly misrepresent or conceal any limitations on the CPCus ability to provide the quality or quality of professional services required by the circumstances |
| CANON 7 | CPCUS should assist in improving the public understanding of insurance and risk management |
| Rule R7.1 | A CPCU shall support efforts to provde members of the public with objective information concerning their risk management and insurance needs and the products, services and techniques which are available to meet their needs. |
| Rule R 7.2 | A CPCU shall not misrepresent the benefits, costs or limitations of any risk managemen technique on any product or service of an insurer. |
| CANON 8 | CPCUS should honor the integrity of the CPCU designation and respect the limitations placed on its use |
| Rule R8.1 | A CPCU shall use the CPCU designation and the CPCU key only in accordance wit the releevant Guidelines promulgated by the American Institute |
| Rule R8.2 | A CPCU shall not attribute to the mere posession of the desgination depth or scope of knowledge, skills and professional capabilities greater than those demonstrated by successful completion of the CPCU. |
| Rule R8.3 | A CPCU shall not make unfair comparisons between a person who holds the CPCU designation and one who does not |
| Rule R8.4 | A CPCU shall not write, speak or act in such a way as to lead another to reasonable believe the CPCU is officially representing the American Institute unless the CPU has been duly authorized to do so by the American Institute |
| CANON 9 | CPCUs shall assst in maintaining the integrity of the Code of Professional Ethics |
| Rule R9.1 | A C{CI shall not initiate or support the CPCU candiday of any individual known by the CPCU to engage in business practices which violate the ethics standards presecribed by this Code |
| Rule R9.2 | A CPCU possessing unprivileged information concerning an alleged violation of this Code shall, upon reuqest reveal such information to the tribunal or other authority empwered by the American Institute to investigation or act upon the alleged biolation |
| Rule R9.3 | A CPCU shall report promptly to the American Institute any information concerning the use of the CPCU sdesignation by an unauthorized person. |
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