Set: Marketing Ess Ch 8

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All 19 terms

TermDefinition
communicationprocess of exchanging messages between a sender and receiver
channelsavenues through which messages are delivered
feedbackreceiver's response to a message
barriersobstacles that keep a receiver from understanding the message
settingcircumstance under which the communication takes place
distractionsthings that compete with the message for the listener's attention
emotional barriersbiases against the sender's opinions
jargonspecialized vocabulary used by members of a particular group
processa series of steps by which a task is accomplished
respondto answer or reply
persuadeconvince a person to change a perception in order to get them to do what you want
enumerationlisting items in order
generalizationa statement that is accepted as true by most people
enhanceimprove; make better or clearer
sequencethe order in which things happen
4 types of communicationreading, writing, speaking, listening
2 things you must have to have communicationsender and receiver
3 purposes of communicationinform, persuade, entertain
memorandumshort written message to someone within your company

Set Information

Terms 19
Creator tbowles
Created October 15, 2009
Groups None
Subject Marketing
Access Anyone
Edit Creator Only
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Description

Marketing Essentials, 2009 edition

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Most Missed Words

  1. setting circumstance under which the communication takes place - 15 misses
  2. enumeration listing items in order - 15 misses
  3. 2 things you must have to have communication sender and receiver - 14 misses
  4. generalization a statement that is accepted as true by most people - 14 misses
  5. barriers obstacles that keep a receiver from understanding the message - 14 misses
  6. process a series of steps by which a task is accomplished - 13 misses
  7. emotional barriers biases against the sender's opinions - 12 misses