| Term | Definition |
|---|
| audio news release (ANR) | a radio news release. 1) written for the ear 2) more concise and to the point 3) less formal in writing style |
| guidelines for an ANR | 1) should be less than 60 seconds 2) convey your message in as few words as possible 3) is not an advertisement, but journalism spoken 4) never start the story w/ vital information |
| actuality | the person who has a good radio voice that does the reading of the announcement |
| soundbite | an announcer accompanied by a community spokesperson or satisfied customer |
| PSA | an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. (written in caps, double-spaced and can be as long as 60 seconds) |
| radio media tour (RMT) | when a spokesperson conducts a series of around-the-country, one-on-one interviews with a series of radio stations from a central location (low cost and convenience) |
| pr practitioner | someone who prebooks phone interviews w/ DJs, news directors, or talk show hosts around the country. |
| 4 ways to get an oranization's news on TV | 1) send a news release 2) media alert 3) phone or e-mail the assignment to an editor and give a pitch 4) send a video news release VNR |
| video news release | 1) has a 90 sec. news report w/ a voiceover 2) a B-roll (video only w/o narration) 3) clear ID of the video source 4) script, spokespeople info, media contacts, extra soundbites <costs anywhere from $20k-$50k> |
| advisory | accompanies the VNR package or will be sent to news directors before the actual satellite transmission of the video to the station ( stations prefer this thru fax NOT e-mail or wire service) |
| satellite distribution | most cost-effective way of distributing VNRs on a national or even global scale. |
| ethical use of VNR | "all prepackaged materials should contain a complete disclosure of the sources of information..sponsors" |
| talking head | a spokesperson, such as a celebrity, talks directly into the camera for 30 seconds. |
| satellite media tour (SMT) | a series of prebooked, one-on-one interviews from a fixed location (usually a tv studio) via satellite w/ a series of tv talk show hosts or journalists |
| news feed | provides video and soundbites of an event to tv stations across the country via satellite. |
| magazine program | based on a variety of video segments in much the same way that print magazines have a variety of articles. (example 60 minutes) |
| talent coordinator | (aka bookers) responsible for booking a constant supply of timely guests for a show |
| issues placement | "it's like hiding the aspirin in the ice cream" (teen pregnancy on the George Lopez show) |
| podcast | a digital recording of a radio broadcast made available on the internet for downloading to a personal audio player. |
| service marketing | aka podcasting |
| weblogs | regularly updated online personal journals w/ links to items of interest on the web |
| webcasting | executed for live events. online news conferences. should run about 40 minutes w/ 15-20 minutes dedicated for Q&A |
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