suggests an indivdual or personal qualities might want to imitate
harm will come if you do or don't do a certain thing
"everyone is doing it!"
attempts to depict bad or evil things and tries to arouse people to move against the evil
suggests that you will be more likely to attract the opposite sex if you do or buy the right things.
if you act or look a certain way you will gain importance or status
if you act or look a certain way or go to a certain place you will have friends
you will be rewarded if you do good for others
suggests that if you do certain things or go to certain places you will have fun.
appeal to intelligence
only bright people will understand the message
one who conforms to professional or honorable standards of conduct