The Art of Public Speaking Exam 2
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10 terms
Terms | Definitions |
|---|---|
 Persuasion | the process of creating, reinforcing, or changing people's beliefs or actions |
| Target Audience | the portion of the whole audience that the speaker most wants to persuade |
| Burden of Proof | the obligation facing a persuasive speaker to prove that a change from current policy is necessary |
| Monroe's Motivated Sequence | a method of organizing persuasive speeches that seek immediate action |
| Credibility | the audience's perception of whether a speaker is qualified to speak on a given topic |
| Derived Credibility | the credibility of a speaker produced by everything she or he says and does during the speech. |
| Evidence | supporting materials used to prove or disprove something |
| Reasoning | the process of drawing a conclusion on the basis of evidence |
| Communication Competence | the impression that communicative behavior is both appropriate and effective in a given situation |
| Delivery Cues | directions in a speaking outline to help a speaker remember how she or he wants to deliver key parts of the speech |
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