| Term | Definition |
|---|
| Dominant ideology | A set of cultural beliefs and practices that helps to maintain powerful economic, political, and social interests. |
| Gatekeeping | the process by which a relatively small number of people in the media industry control what material eventually reaches the audience. |
| Mass Media | Print and electronic means of communication that carry messages to widespread audiences. |
| Narcotizing dysfunction | the phenomenon in which the media provide such massive amounts of coverage that the audience becomes numb and fails to act on the information, regardless of how compelling the issue. |
| Opinion leader | someone who influences the opinions and decisions of others through day-to-day personal contack and communcation |
| Stereotype | An unreliable generalization about all members of a group that does not recognize individual differences within the group. |
Combine with other sets
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