| Term | Definition |
|---|
| Television was introduced in what year? | 1927 |
| What year did RCA introduce TV at the New York World's Fair? | 1939 |
| What year were TV technical standards established? | 1941 |
| All prime time TV programs on networks are broadcast in color in what year? | 1966 |
| What year was HBO (first premium cable channel) launched by Time, Inc.? | 1975 |
| Philo Farnsworth | Maverick inventor who got the first patent for TV in 1927 |
| Vladimir Zworkin | Russian immigrant who worked on a TV system for Westinghouse |
| David Sarnoff | President of NBC who spent a million dollars promoting TV |
| Walt Disney. | First major movie producer to produce content for television |
| Affiliate | A local station not owned by a network but allowed to carry that network's programming |
| Basic Cable | Programming lineup supplied with the least expensive programming package the cable provider supplies |
| Corporation for Public Broadcasting | Government agency whose main responsibility was to distribute funds from Congress to public TV and radio stations through PBS |
| Community Antenna Television (CATV) | First cable television system; Designed to give viewers in hard to reach areas satisfactory reception of the nearest broadcast TV signals. |
| Geostationary | Placement of satellites so that they orbit the earth at the same speed that the earth rotates; Parks them over one spot. |
| Kinescope recording | Technique used before video tape to record TV signals; basically filmed off a TV monitor. |
| Must carry rules | FCC requirement that cable systems carry all local TV stations within a systems area of coverage. |
| Pay-per-view | System of payment for a particular show of choice. |
| Strip programming | Showing a programming in the same time period five times a week. |
| V-Chip | Electronic device that can be set to recognize and block programs with a particular rating. |
| Video on demand | Allows cable TV subscribers to order recent feature films, sporting events, concerts, etc. |
| VHF | Very high frequency – Channels 2 through 13 |
| UHF | Ultra high frequency – Channels 14 and up |
| The year the US Department of defense sets up a computer network called ARPANET. | 1969 |
| ARPANET | Advanced Research Project Agency Network |
| (The year civilian researchers develop) USERNET. | 1979 |
| In what year does Berners-Lee invent the World Wide Web | 1993 |
| Cybersquatting | The practice of registering trademarked domain names with hopes of reselling them to the companies that own the trademarks. |
| HTML (Hypertext Markup Language) | the basic computer language used to write http |
| http (Hypertext Transfer Protocol) | the protocol that enables computers to recognize links on the World Wide Web |
| Newsreel | Short films containing five or six items of current news, human interest features, and sports events. |
| Charles Pathe | Showed the first newsreel in 1909 in Paris |
| Psuedo events | Events that would not have happened if the media weren't there to cover them. |
| Credibility Gap | the difference between what the Johnson administration was saying and what the public believed to be true. |
| Centrist Bias | when the media simply will not report on radical points of view from either extremely liberal or extremely conservative sides. |
| Creeping Bias | a subtle form of slanting that manifests itself in understated ways, such as the placement of stories, the choice of photos and the captions that go with them, and even what might be subconscious language choices. |
| News Values | Characteristics that define news, including timeliness, importance, and interest. |
| Flacks | Derogatory term for public relations officials. |
| Attribution | The act of providing the source for information that appears in news reports. |
| Crisis Management | Public relations activity used to repair a client's public image following an emergency. |
| Publicity Stunt | Any action designed to create a human interest story; many are outlandish and outrageous. |
| News Hook | The angle or approach that makes information newsworthy. |
| Media Relations | The practice of developing and maintaining contact with media gatekeepers; also called press relations. |
| Hype | Dramatic publicity techniques |
| Integrated Marketing | Public relations and advertising working together. |
| Trial Balloons | Leaks in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it. |
| In what year... The Public Relations Society of America (PRSA) is founded to encourage professional conduct in the industry. | 1948 |
| In what year... The first publicity agency...the Boston Publicity Agency is formed, establishing press agentry as a separate business enterprise | 1900 |
| In what year... Edwards Bernays coins the term public relations counsel, establishing the public relations professional as part of corporate management decision making | 1923 |
| Phineas T. Barnum | promoted his show by sending an anonymous letter to the press which stated that a performer was a robot. |
| Edward and Doris Bernays | Marketing geniuses who promoted Dixie Cups, cigarettes for women, beer, and many others. |
| Ivy Lee Ledbetter | The father of modern public relations; he improved the Rockefeller image. |
| Frank Conrad | The first commercial broadcaster, broadcast out of his own garage and took song requests. |
| Herb Morrison | Reported the Hindenburg crash |
| Edward R. Murrow | A radio journalist who moved to television and created documentaries with Fred Friendly. Believed strongly in social causes. |
| Fred Friendly | Created documentaries with Edward R. Murrow |
| Lyndon Johnson | Tried to manage the news during Vietnam, his public opinion was ruined after a special by Walter Cronkite. |
| Ted Turner | Created CNN in 1980, a 24-hour news broadcast |
| Roger Ailes | Started Fox News |
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