4 Written Questions
4 Multiple Choice Questions
- Software that enables Internet users to customize the type of information they receive from Web sources. The information is "pushed" to the user automatically as it is put on the Web.
- A negative political advertisement that attacks the character of an opposing candidate.
- Political advertising undertaken for the purpose of discrediting an opposing candidate in the eyes of the voters; attack ads and issue ads are forms of negative political advertising.
- Advertising undertaken by or on behalf of a political candidate to familiarize voters with the candidate and his or her views on campaign issues.
4 True/False Questions
Mass Media → Communication channels that consist of printed materials, such as newspapers and magazines.
Sound Bite → In televised news reporting, a brief comment, lasting for only a few seconds, that captures a thought or a perspective and has an immediate impact on the viewers.
Issue Ad → A negative political advertisement that focuses on flaws in an opposing candidate's position on a particular issue.
Electronic Media → Communication channels that consist of printed materials, such as newspapers and magazines.