Chapter 1 Media Mass and Cultural Landscape

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Populism tries to appeal to elite people by highlighting th edifferences between them and the "regular" people. T/F

False

Critics who view culture as a map ____.

acknowledge that the familiar and unknown often coexist in the same song, movie, or other cultural artifact

Mass media audiences generally seek out messages that correspond to their beliefs and values. T/F

True

The way we consume media today, like watching a TV show on our own schedule rather than when it airs on television, favors shared experiences over individual interests. T/F

False

The meaning of a message can be affected by a recipient's gender, age, education level, ethnicity, and occupation. T/F

True

_____ is the process of creating and using symbol systems that convey information and meaning.

Communication

Plato wanted to banish which group from ancient Greece because he thought they would undermine oral storytelling?

Poets

Modern artists such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times) predicted a future in which technology would lead to less oppression and more individual freedom. T/F

False

In the linear model of mass communication, gatekeepers are the authors, producers, agencies, and organizations that create the message. T/F

False

A high-low hierarchy is a more multidimensional way of looking at culture than viewing culture as a map. T/F

False

_________(two words) is the technological merging of content in different mass meda.

Media Convergence

Which of the following is the best way to characterize the transitions between the print, electronic, and digital eras.

In practice, the eras overlapped as newer technologies disrupted and modified older technologies.

The telegraph and newspapers transformed news into a salable commodity. T/F

True

Elvis Presley was filmed only from the waist up in his third appearance on the Ed Sullivan Show because _____.

some critics considered his hop movements lascivious

Which of the following is one of the three stages in the emergence of a new mass medium that the textbook describes.

entrepreneurial stage

Most forms of culture demonstrate multiple tendencies; for example, a film could be both conventional and innovative. T/F

true

Which of the following is not considered a consequence of the printing press

An increased sense of community and mutal cooperation

In the interpretation stage of the critical process, an answer must be found to which of the following questions?

so what?

Which of the following is an aspect of postmodern culture?

Acknowlege paradoxes such as having both a nostalgia for the past and appetite for new technology

No media existed prior to the coming of the electronic era in the nineteenth century. T/F

False

Which of the following statements about cross-platform media convergence is false?

A primary goal is to offer more choice to media consumers

Postmodern falues include which of the following?

diversifying and recycling culture

According to your textbook, which of the following is a consequence of the quick development of new technologies in the digital era?

Traditional leaders in communication have lost some control over information

The computer was the first electronic medium. T/F

false

With the coming of the printing press, the printed newspaper became the first mass-marketed product in history. T/F

False

Which statement best describes mass media?

any media form can provide content that is worthy or that panders to the worst in human nature.

_____ are the cultural industries that help circulate the values that link individuals to their society

Mass media

Which of the following statements best describes how the textbook characterizes the interaction of media and society?

how much media really shape society is unkown

the phenomenon whereby audiences seek messages and meanings that are correspond to their preexisting belifs and values is called _____.

selective exposure

Which of the following statements about google is false?

Google makes most of its money by generating original content

What is one concern identified in the textbook about the future of news content available through internet news search sites like Google?

Who will pay for the cost of producing quality news content?

Critics contend that postmodern style borrows too heavily from other eras and devalues originality. T/F

True

Which of the following statements does not represent part of the traditional high culture critique against popular culture?

popular culture creates a greater appetite for high culture, making high culture less elite

Selective exposure _____.

refers to the fact that people tend to seek out messages that agree with what they already believe

An example of what the textbook means by narrative is _____.

all of the options are correct

James Joyce's "Finnegan's Wake" challenges readers to decode its complex narrative. T/F

True

According to the textbook, the mass media are industries that produce and distribute cultural products to large numbers of people T/F

True

The five major phases in communication history include the ____________, written, print, electronic, and digital periods T/F

True

The manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth century primarily served the ruling classes T/F

True

Which of the following was a contribution of the telegraph?

The transformation of information into a commodity

Which of the following was a contribution of the telegraph

The transformation of information into a commodity

According to the textbook, the high-low model of culture limits the way we look at and discuss culture today T/F

True

According to the textbook, although mass media may aggravate social problems, there is little research to show that they directly cause those problems T/F

true

Which of the following does the textbook associate with postmodern culture?

Avatar

The senders of messages often have little control over how their messages will be received. T/F

True

Identify central characters, conflicts, topics, and themes

description

make an informed judgement

analysis

answer the question "So what?"

Interpretation

Look for patterns

Evaluation

Take action as a citizen

Engagement

Gutenberg's invention of movable type allowed the book to become the first mass-marketed communication product in history. T/F

True

According to the text, one attains ________________ (two words) by following a five-step critical process: description, analysis, interpretation, evaluation, and engagement

media literacy

The key development that allowed for the transition to the digital age was _____.

the ability to translate images, text, and sounds into binary code

Factory

Modern (after 1800s)

Local Culture

Premodern( before 1700s)

Global Culture

Post modern (since 1960s)

Which of the following is not a value the textbook associates with postmodern culture?

All options are correct

Which of the following is one definition given in the textbook for the term "media convergence"?

The consolidation of different mass media holdings under one corporate umbrella

Concerns about how young people might be negatively influenced by messages in popular or "low" cultural forms _____.

have been around at least since the time of the ancient Greek philosopher Socrates

The classical view of art is that it should aim to instruct and uplift T/F

True

Gutenberg played an active role in the transition from oral to written culture T/F

False

What does the textbook suggest is the best way to approach media literacy and media criticism

Both the "understand" and "examine" options are correct.

Postmodern culture questions the value of scientific reasoning and rational thought for solving society's problems T/F

True

The transformation from an industrial, print-based society to one grounded in the Information Age began with the development of _____.

None of the options are correct

Efficiency and individualism are both values of the modern period T/F

True

Celebrating populism in postmodern culture can result in _____.

political leaders affecting a "folksy" style of speaking

According to your textbook, a major concern of critics of contemporary culture is _____.

children being bombarded by too many television commercials

Media marketers refer to network programs that are repurposed for cable as "cross-platform" programs T/F

False

The printing press fostered the rise of tribal communities T/F

False

According to the textbook, the mass media have passed through which five historical stages?

Oral, written, print, electronic, digital

The linear communication model can be criticized on the grounds that _____.

it suggests an active sender and a passive receiver

Which of the following statements best describes media convergence

It allows older forms of mass communication to find new life with new technology.

Which of the following does the textbook identify as a result of the printing press?

The emergence of more centralized nation-states, given that leaders could more easily distribute information

Lassie went off the air because children got tired of seeing the same plot every week. T/F

false

Critics who adopt the "skyscraper" model of understanding culture worry that too much "low" culture _____.

all of the options are correct

A cultural approach to understanding mass communication _____.

argues that diverse audiences will interpret the same information differently

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