5 Written Questions

1. process of predicting and managing future concerns. ex. pet food problems
2. informative headline, keep to one page
3. form and content- which channel, for eye or ear? inverted pyramid style, outline.
4. cant be seen as representative of any particular public, must have trained moderator
5. doing a sentence by sentence double check of accuracy, spelling, grammar, and style. move backwards through it. word for word

5 Matching Questions

1. pitch
2. veil of ignorance
3. quantitative research
4. open-ended questions
5. writing process- credibility

1. a dont deine a range of possible answers, fill in the blank. can provide detailed information but cant be tabulated as quickly
2. b values of your own org., character, preparation, spelling and grammar, research
3. c persuasive message to a journalist, using a letter, email or call to describe an interesting sotry that may not be important or timely news. human interest/favorable to target publics. offer exclusive stories to outlets. good journalist relationships=key
4. d numbers, generalizing, a little about a lot, example- surveys. FORMAL RESERACH. accurate picture of reality, uses scientific methods
5. e a strategy that asks decision makers to examine the situation objectively from all points of view.

5 Multiple Choice Questions

1. what channels- mailed, fax, website. check to make sure it actually made it
   1. writing process- revision
   2. writing process- evaluation
   3. writing process- distribution
   4. writing process- credibility
2. general descriptions of the kinds of actions (tactics) you'll implement to fulfill objectives. ex. "seek face to face opprotunities with hispanic artists"
   1. pitch
   2. strategies
   3. AVE
   4. transparency
3. the idea that individuals out to make ethical decisions by imagining what would happen if a given course of action were to become a universal maxim, a clear principle designed to apply to everyone.
   1. rating scale questions
   2. ethical imperialism
   3. cultural relativism
   4. categorical imperative
4. be VERY familiar with presentation- fit you and your target public. research, plan it and be yourself, use visual aids and plan for trouble. when presenting, tell them exactly what you hope they gain from it, eye contact, be professional, have alternate plan to impress. consider them a tactic and close with a strong conclusion. then evaluate
   1. strategies
   2. ethics audits
   3. employee relations
   4. presentations
5. relatively inexpensive, immediate feedback, done in advance of survey research, raise certain issues, test clarity and fairness of survey questions
   1. focus groups advantages
   2. issues management
   3. dichotomous questions
   4. focus group disadvantages

5 True/False Question

1. controlled media → newsmedia- tv, radio, bloggers, magazines. cant control what they say, and how many times they say it. third party endosements seem credible, costs less. disadvangae-uncontrolled
   

   True        False

2. non-probability sampling → selecting a sample that is representative of the population or public being studied. everyone in the sampling frame (where the samples are taken from has an equal chance of being selected. ex-random sampling, every 5th person.
   

   True        False

3. ROI → return on investments, ex- sales jump up
   

   True        False

4. writing process- evaluation → ongoing throughout the process, but at the end, did it work? did anybody notice? did anyone use it?
   

   True        False

5. uncontrolled media → advertising, employee newsletters, speeches, podcasts, brochures, websites. control the words, images, how is sent and how often its repeated. used in special events. disadvantage= lack of credibility
   

   True        False