| Term | Definition |
| Anecdote | a short, simple narrative or an incident; often used for humorous effect to make a point. |
| Connotation | Implied or suggested meaning of a word because of it's association in the reader's mind. |
| Analogy | A comparison to a directly parallel case. |
| Jargon | The diction used by a group, which practices a similar profession or activity. |
| Objective | An author's stance which distances himself from personal involvement. |
| Paradox | A statement that seems to contradict itself by that turns out to have a rational meaning; as in this quotation from Henry David Thoreau; "I never found the companion that was so companionable as solitude." |
| Aphorism | A terse statement that expresses a general truth or moral principle. |
| Juxtaposition | Placing things side-by-side for the purpose of comparison. |
| Logos | When a writer tries to persuade the audience based on statistics, facts, and reasons. |
| Oxymoron | A figure of speech composed of contradictory words or phrases; such as wise fool, bitter-sweet, pretty ugly. |
| Mode | The method or form of a piece of writing; how it is organized. |
| discourse, aim, purpose | Expressive, informative, literary, persuasive. |