Name Calling Device
Appealing to our hate by giving "Bad Names" to certain people.
Appealing to our emotions of love, generosity and brotherhood.
Using a symbol of some sort, both for and against causes.
To get an expert on the subject you are trying to advertise.
Plain Folks Device
Used by anyone to appear as "Plain Folks among the neighbors".
Card Stacking Device
Only telling HALF of the truth; A Red Herring.
Band Wagon Device
To make us follow the crowd; "Everybody's doing it, for it can't be wrong".