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A Practical Business Chinese Reader, chapter 12, traditional characters, meanings,

促銷

to promote sales, sales promotion

急於

be eager to, want to do sth right away, anxious to,

一早

early in the morning

分別

difference, distinction, separate, separately, respectively

電視臺

television station

報社

newspaper office

廣告部

advertising department

熟人

acquaintance, friend,

儘管

feel free to, not hesitate to

即將

on the eve of, to be about to, to be on the point of

過醬

to overpraise, to flatter

優惠

preferential, favorable

是否

whether (or not), if, is or isn`t

收費

fee, charge

標準

(an official) standard, norm, criterion

製作費

production charge

製作

to produce, to make, to manufacture

播出費

broadcasting charge

播出

to broadcast

以...計算

calculate by

計算

to count, to calculate, to compute

a (measure word for) second

時段

period of time

白天

daytime

周末

weekend

平時

(weekdays): in normal times, in peacetime, ordinarily

實況轉播

to broadcast live

沒錯

i`m quite sure, you can rest assured, can`t go wrong,

負責人

person in charge (of something),

刊登

carry a story, publish (in a newspaper or magazine),

to publish

a measure word for copies/newspapers etc

廣告詞

advertising slogan

付費

to make a payment

中旬

middle third (ten days) of a month,

半版

half page (of a newspaper)

page of a newspaper, edition

整版

full page of a newspaper

常年

year in and year out, all the year round, for a very long time

共同

common, joint, jointly, together, collaborative,

沾光

to benefit from association with sb or sth

心理

mental, psychological, mantality

離不開

inseparable, inevitably linked to, cannot do without

新潮

new trend, fashionable, modern

中老年

middle and old age

中年

middle age

老年

old age

注重

pay attention to, emphasise

物美價廉

(of goods) excellent quality and reasonable price

規律

rule (e.g. of science), law of behavior, regular pattern, rhythm

消費者

consumer

消費

to consume

符合

to match, to agree with, to correspond with, to be in line with

挖空心思

to rack one's brains

借用

to borrow, to use sth for another purpose, to borrow an idea for one's own use

口頭語

pet phrase, regularly used expression, manner of speaking

古典

classical

詩詞

poetry and song lyrics, verse

推陳出新

to push out the old and bring in the new (idiom); find sth new in what is old,

味兒

flavour, taste, smell

溫馨

warmth, comfort

畫面

(picture) frame,

味道

flavour, taste, smell

親切

intimate, cordial, kind, close and dear, warm

氣氛

ambience, atmosphere, mood,

討吉利

to seek good fortune (through auspicious sayings)

ask for, to demand,

吉利

(adj) auspicious, (n) good luck,

一...就

as soon as

車到山前必有路

When the carriage reaches the mountain there will surely be a road through - fig. it will be all right on the night

則是

then; and so (indicates consequence or result - used in formal writing)

傑作

masterpiece

值得

to be worth, to deserve

本身

itself, in itself, per se, oneself

酒香不怕巷子深

If your wine tastes good you don't need to worry about the location of your wine shop even if it is at the end of a lane. If your product is good customers will find you whereever you are

在...看來

in one's view/opinion

過分

excessive(ly),

不可信

cannot be trusted, untrustworthy

王婆賣瓜自賣自誇

When old lady Wang sold melons she was always overstating her goods - a salesman always praises his goods

雀巢咖啡

Nestle Coffee

可口可樂

Coca-Cola

百事可樂

Pepsi Cola

豐田車

Toyota Car

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