chapter 12 definitions
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Created by:
shepherdrob on December 1, 2009
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26 terms
Terms | Definitions |
|---|---|
 public relations | all the activities that maintain a beneficial relationship between an organizations and its various publics |
| integrated marketing | public relations and advertising working together |
| internal publics | public relations term for groups inside the client's organization |
| external publics | public relations term for groups outside the client's organization |
| press agents | people who work to generate publicity for a client |
| hype | dramatic publicity techniques |
| teleconference | a news conference in which newsmakers and reporters in various locations are joined by a satellite or an Internet hookup; also called a videoconference or a satellite media tour |
| publicity stunt | any action designed to create a human interest story; many are outlandish or outrageous |
| news hook | the angle or approach that makes information newsworthy |
| media relations | the practice of developing and maintaining contact with media gatekeepers; also called press relations |
| leaks | unauthorized disclosures to the press |
| trial balloons | leaks in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it |
| exclusive | a story granted to just one news outlet |
| community relations | public relations activities designed to aid and to maintain a beneficial image with group on the local, national, or global level |
| corporate aid | community relations activity in which a company helps society on a large scale |
| crisis management | public relations activity used to repair a client's public image following an emergency |
| press release | brief document containing the information needed to write a news story |
| canned news | press releases designed o be inserted into newspaper feature or editorial sections with no change |
| sound bites | short, carefully crafted statements designed yo be picked up in news reports |
| press kit | a collection of publicity items given out to media gatekeepers |
| backgrounders | in=depth articles contained in press kits |
| flacks | derogatory term for public relations professionals |
| whitewashing | the practice of using public relations messages to cover up problems without correcting them |
| greenwashing | the public relations practice of covering up environmental problems by associating a client with beneficial environmental actions |
| attribution | the act of providing the source for information that appears in news reports |
| accreditation | certification by an industry association |
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