chapter 12 definitions

26 terms by shepherdrob 

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public relations

all the activities that maintain a beneficial relationship between an organizations and its various publics

integrated marketing

public relations and advertising working together

internal publics

public relations term for groups inside the client's organization

external publics

public relations term for groups outside the client's organization

press agents

people who work to generate publicity for a client

hype

dramatic publicity techniques

teleconference

a news conference in which newsmakers and reporters in various locations are joined by a satellite or an Internet hookup; also called a videoconference or a satellite media tour

publicity stunt

any action designed to create a human interest story; many are outlandish or outrageous

news hook

the angle or approach that makes information newsworthy

media relations

the practice of developing and maintaining contact with media gatekeepers; also called press relations

leaks

unauthorized disclosures to the press

trial balloons

leaks in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it

exclusive

a story granted to just one news outlet

community relations

public relations activities designed to aid and to maintain a beneficial image with group on the local, national, or global level

corporate aid

community relations activity in which a company helps society on a large scale

crisis management

public relations activity used to repair a client's public image following an emergency

press release

brief document containing the information needed to write a news story

canned news

press releases designed o be inserted into newspaper feature or editorial sections with no change

sound bites

short, carefully crafted statements designed yo be picked up in news reports

press kit

a collection of publicity items given out to media gatekeepers

backgrounders

in=depth articles contained in press kits

flacks

derogatory term for public relations professionals

whitewashing

the practice of using public relations messages to cover up problems without correcting them

greenwashing

the public relations practice of covering up environmental problems by associating a client with beneficial environmental actions

attribution

the act of providing the source for information that appears in news reports

accreditation

certification by an industry association

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