Monroe's Motivated Sequence

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What are the five main parts of the Monroe's Motivated Sequence?

Attention, Need, Satisfaction, Visualization, Action

What is the first part of the MMS?

Attention

What is the second part of the MMS?

Need

What is the third part of the MMS?

Satisfaction

What is the fourth part of the MMS?

Visualization

What is the fifth part of the MMS?

Action

What is Attention?

Begin by gaining the audience's attention and drawing it to your topic

What is the Need Step?

The Problem

What is the Satisfaction Step?

Show the extent of the need and its effects on the audience, and propose a solution that will satisfy the need

What is the Visualization Step?

Ask listeners to imagine the future, both if they enact the proposal and if they fail to do so.

What is the Action Step?

Call for a specific Action

What are the four components of Need?

Statement, Illustration, Ramifications, Pointing

What are the five components of Satisfaction?

Statement, Explanation, Theoretical Demonstration, Practicality, Meeting Objections

What are the three components of Visualization

Positive, Negative, Contrast

What are the three components of Action?

Name, State, End

What is the Statement Component of Need?

tell the nature of the problem

What is the Illustration Component of Need?

give a relevant detailed example or examples

What is the Ramifications Component of Need?

Provide additional support such as statistics or testimony that show the extent of the problem

What is the Pointing Component of Need?

Show the direct relationship between the audience and the problem

What is the Statement Component of Satisfaction?

Briefly state the attitude, belief, or action you want the audience to adopt

What is the Explanation Component of Satisfaction?

Make your proposal understandable (visual aids)

What is the Theoretical Demonstration Component of Satisfaction?

Show the logical connection between the need and its satisfaction

What is the Practicality Component of Satisfaction?

Use facts, figures, and testimony to show that the proposal has worked effectively or that the belief has been proved correct

What is the Meeting Objections Component of Satisfaction?

Show that your proposal can overcome your listeners' potential objections

What is the Name Component of Action?

Name the specific, overt action, attitude, or belief you are advocating

What is the State Component of Action?

State your personal intention to act

What is the End Component of Action

End with Impact

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