Sales Promotion and Personal Selling
About this set
Created by:
ae_girl912 on December 12, 2009
Subjects:
Log in to favorite or report as inappropriate.
Order by
6 terms
Terms | Definitions |
|---|---|
 trade sales promotion | Strategy directed to members of the marketing channel, such as wholesalers and retailers |
| premium | an extra item offered to the consumer in exchange for the purchase of a promoted product |
| trade allowances | a price reduction offered by manufacturers to intermediaries, such as wholesalers and retailers. |
| push money | Money offered to channel intermediaries to encourage them to "push" products that is to encourage other members of the channel to sell the products |
| lead generation | identification of those firms and people most likely to buy the seller's offerings |
| lead qualification | determination of the sales prospect's: recognized need, buying power, and receptivity and accessiblity |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.