Perception of popular support for a program or policy based on the margin of electoral victory won by a candidate who proposed it during a campaign.
Voting for or against a candidate or party on the basis of past performance in office.
In politics, a reference to the increasing number of officeholders for whom politics is a full time occupation.
In politics, a reference to people who started young working in politics, running for and holding public office, and who made politics their career.
Candidates currently in office seeking reelection.
Percentages of incumbents running for reelection who are successful.
Public awareness of a political candidate - whether they are familiar with his or her name.
In politics, a reference to people running against incumbent officeholders.
Free use of the U.S. mails granted to members of Congress to promote communication with constituents.
Plan for a political campaign, usually including a theme, an attempt to define the opponent or the issues, and an effort to coordinate images and messages in news broadcasts and paid advertising.
Speeches, commercials, or advertising attacking a political opponent during a campaign.
In a political context, a small number of people brought together in a comfortable setting to discuss and respond to themes and issues, allowing campaign managers to develop and analyze strategies.
Staged opportunities for the media to photograph the candidate in a favorable setting.
Concise and catchy phrases that attract media coverage.
In politics, to activate supporters to work for candidates and turn out on Election Day.
Ads that advocate policy positions rather than explicitly supporting or opposing particular candidates.
POLITICAL ACTION COMMITTEES (PACs)
Organizations that solicit and receive campaign contributions from corporations, unions, trade associations, and ideological and issue-oriented groups, and their members, then distribute these funds to political candidates.
FEDERAL ELECTION COMMISSION (FEC)
Agency charged with enforcing federal election laws and disbursing public presidential campaign funds.
Previously unregulated contributions to the parties, now prohibited; contributions to parties now limited.
Direct candidate contact with individual voters.
Practitioners of the art of spin control, or manipulation of media reporting to favor their own candidate.
Presidential political campaign strategy in which a candidate focuses on winning early primaries to build momentum.
The scheduling of presidential primary elections early in the year.
Presidential political campaign strategy in which a candidate focuses on winning primaries in large states because of their high delegate counts.
The 538 presidential electors apportioned among the states according to their congressional representation (plus three for the District of Columbia) whose votes officially elect the president and vice president of the United States.
States that are not considered to be firmly in the Democratic or Republican column.