a scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior
a scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view
the assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships
perveived competence and trustworthiness of a speaker or writer that affects how the message is received.
a perceived role relationship that affects selfimage and attitueds; based on attractiveness of the role model and sustained if the relatioship remains salient
the linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible
burke's dramatistic pentad
a five-pronged method or rhetorical criticism to analyze a speaker's persuasive strategy-- act, scene, agent, agency, perpose
study of what it's like to be another person, in a specific time and place; assumes there are few important panhuman simlarities.
the study of the origin, nature, method, and limits of knowledge
the assumption that behavior is caused by heredity and environement
data collected through direct observation
liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment
research in which the data is recorded in numerical form
research in which the data is recorded in linguistic (non-numeric) form.
a research method that manipulates a variable in a tightly controlled situation in order to find out if it has the predicted effect.
subjects in an experiment who experience no form of the independent variable; a no-treatment comparison group
a research method that uses questionnaires and interviews to collect self-reported data that reflects what respondants think, feel, or intend to do
a research method that decribes and interprets the characteristics of any text
scholars who use theory to reveal unject communication practives that create or perpetuate an imbalance of power
a method of perticipant observation designed to help a researcher experience a culture's complex web of meaning