| Term | Definition |
|---|
| holistic viewing | focusing on the whole image and the emotional response experienced |
| emotional response | feelings evoked by a visual and an understanding of what in the visual produces this response |
| compostition | the overall make-up of the visual, how it's put together and of what components |
| focal point | the spot where the viewer's eyes go first when looking at the picture |
| figure ground contrast | the design principle that emphasizes the difference between what's in front(the figure) and what's in the back(the ground) |
| figure ground contrast | the figure is usually the most important object and is often deliberately framed |
| figure ground contrast | often the figure is the focal point --there may be serveral sets of fgc's in one visual |
| contrast | difference between one object or part of a visual and another, often in terms of color or shade or shape--establishes importance |
| proximity | space relationship--how close or distant they are..(objects may be grouped by proximity) |
| similarity | relationship of objects in color, size, shape, etc...(objects may be grouped by similarity) |
| color | most people respond immediately, often emotionally |
| color | the brighter the color the more powerful the effect--effects of color are culturally based |
| color | can focus our attention, create contrast, appeal to emotions, and help to communicate nuances of meaning |
| continuation | the belief that elements that suggest a continued visual line will be grouped together (how we see the constellations) |
| lines | provides a sense of motion or movement, creates edges and outlines objects |
| lines | direction can convey a mood |
| horizontal lines | create a sense of calm and equilibrium |
| vertical lines | suggest movement |
| diagonal lines | can create stress |
| wavy lines | imply grace, flow or change |
| closure | the need humans have to complete pictures |
| narration | the viewer can look at an image as a whole and consider the story told by the image (considering all aspects of the image) |
| context | the "bigger picture" behind a visual, where or when the picture was made, background and relationship of the world it came from |
| context | historical, personal, scientific, literary, political, social |
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