Chapter 26: Organizing the Persuasive Speech

18 terms by grace_kim5

Create a new folder

Advertisement Upgrade to remove ads

three factors critical to consider when selecting an organizational pattern

arguments and evidence
target audience
specific speech purpose

Four types of potential audiences, as told by Herbert Simon

hostile
critical and conflicted
sympathetic
uniformed, less educated, apathetic

hostile audience

stress areas of agreement
address opposing views
consider the refutation pattern
wait until the end before asking the audience to act, if at all

critical and conflicted

present strong arguments and evidence
address opposing views
refutation pattern

sympathetic audience

use motivational stories
stress commonality
clearly state what you want them to think or do

uniformed, less educated, or apathetic audience

capture attention
stress credibility and likability
arrange points logically, perhaps using a topical pattern

specific speech purpose

how you want your audience to react to your message

problem-solution pattern of arrangement

organizing speech points to demonstrate the nature and significance of a problem and then to provide justification for a proposed solution
problem
solution

problem-cause-solution pattern
of arrangement

problem-solution pattern of arrangement only with more than two points. includes:
nature of the problem
reasons for the problem
unsatisfactory solutions
proposed solution

four point justification

a need or a problem
reasons for the problem
solution to the need or problem
evidence of the solution's feasibility

monroe's motivated sequence

attention
need
satisfaction
visualization
action

attention

addresses listeners' core concerns, making the speech highly relevant to them

need

isolate and describe the issue to be addressed

satisfaction

identify the solution

visualization

provide the audience with a vision of anticipated outcomes associated with the solution

action

make a direct request of the audience

comparative advantage pattern of arrangement

the most effective when your audience is already aware of the issue or problem and agrees that a need for a solution exists.
shows how your viewpoint or proposal is superior to one or more alternative viewpoints or proposals

refutation pattern of arrangement

addresses each main point and then refutes an opposing claim to your position.
best used when you are confident that the opposing argument is weak and vulnerable to attack

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions above and try again

Example:

Reload the page to try again!

Reload

Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

NEW! Voice Recording

Create Set