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t

Since the days before the commercially available Internet, people have been interacting online through tools such as discussion boards and email.

t

Go2Web20.net is an index of Web 2.0 tools and applications.

t

TweetDeck is second only to Twitter as the tool people use to manage their Twitter accounts

t

Sites such as Twitter are referred to as microblogging or social blogging sites.

t

MP3 blogs are sometimes used by record companies to promote their musicians.

f

Datamonitor has predicted that the social networking trend won't begin to level off until 2020.

f

It is reported in the Activity 7.4.1 Flash movie that about 25% of U.S. colleges expect to use social networking in their future recruitment efforts.

d

The social Web refers to sites such as

a. Twitter.
b. Flickr.
c. Facebook.
d. All of the above

a

Which of the following is a defining feature of the social Web phenomenon?

a. two-way interaction between people and groups
b. ability to send information in text, picture, video, or audio formats
c. ability to send information electronically to people and companies
d. ability to receive information electronically from people and companies

c

A website that allows you to share contacts and build a collection of "friends" is referred to as a ____ site.

a. Web 3.0
b. dating service
c. social networking
d. media sharing

a

The content on social sites is almost entirely driven by

a. members.
b. corporations.
c. the site administrators.
d. advertisers.

d

The concept of Web ____ is associated with user involvement and collaboration.

a. Me
b. 7
c. 1.0
d. 2.0

c

When did the concept of Web 2.0 first appear?

a. 1987
b. 1991
c. 2001
d. 2007

b

Chapter 6 states that open source is to software development as ____ is (are) to the social Web.
a.
profiles
b.
open content
c.
open standards
d.
media sharing

b

____, one of the first true social networking sites, appeared in 1997.
a.
Friendster
b.
SixDegrees
c.
MySpace
d.
Facebook

a

SixDegrees combined the use of these two features, thus starting the social networking phenomenon.
a.
profiles and searchable friends lists
b.
social bookmarking and media sharing
c.
profiles and blogging
d.
blogging and media sharing

d

The terms blog was created from these two words.
a.
web and login
b.
big and logic
c.
begin and login
d.
web and log

d

Chapter 7 discusses how, in additional to individuals, ____ are also making use of the social Web.
a.
social causes
b.
businesses
c.
politicians
d.
All of the above

b

Chapter 7 groups the social Web into several broad categories, including each of the following except
a.
blogging.
b.
email.
c.
wikis.
d.
social bookmarking.

c

The screenshot above shows an example of how educational institutions are using social technology to
a.
keep an eye on their students.
b.
recruit new students.
c.
share classroom lectures.
d.
help their graduates find jobs.

b

One predicted trend for the future of social technology is the ability to carry your ____ with you from site to site.
a.
password
b.
identity
c.
credit card information
d.
All of the above

c

The screenshot above illustrates one of the trends predicted for social technology: the ability to
a.
create multiple online "personalities."
b.
build your own social networking website.
c.
gather content from a wide variety of services.
d.
All of the above

d

TweetDeck allows you to view and communicate using [Activity 7.2.1]
a.
Facebook.
b.
Twitter.
c.
MySpace.
d.
All of the above

d

TweetDeck provides a set of ____ on screen to manage your social networking accounts.
[Activity 7.2.1]
a.
rows
b.
pop up windows
c.
cascading windows
d.
columns

a

A ____ is an online journal that anybody can use to express ideas and opinions.
a.
blog
b.
tweet
c.
site
d.
flame

d

Blogging gained much popularity in ____ when blogging tools became more generally available to the public.
a.
2003
b.
1994
c.
2007
d.
1999

d

According to BlogHerald.com, there are ____ blogs in the United States.
a.
between 3 and 4 million
b.
around 100,000
c.
almost 500,000
d.
between 25 and 30 million

b

This blog subcategory focuses specifically on illustrations. [Activity 7.3.1]
a.
scratchblogs
b.
sketchblogs
c.
drawblogs
d.
inkblogs

b

LiveStream and JustInTV were early providers of streaming [ [Activity 7.3.1]
a.
photoblogs.
b.
vlogs.
c.
MP3 blogs.
d.
All of the above

c

What type of blog is Buzzgrinder? [Activity 7.3.1]
a.
vlog
b.
artblog
c.
MP3 blog
d.
sketchblog

a

Social networking sites are differentiated from other social sites in their ability to
a.
share contacts and build a network of friends.
b.
post status updates.
c.
share photos.
d.
keep a microblog.

a

Online socializing began in ____ when Usenet, ListServ, and BBS appeared.
a.
the late 1970s
b.
the late 1980s
c.
1990
d.
1999

d

This social networking site appeared in 1995 with a focus on providing virtual online class reunions.

a. Facebook
b. AOL
c. SixDegrees
d. Classmates

d

This early social networking site is no longer very popular in the United States, but is still popular in Asia.

a. SixDegrees
b. LinkedIn
c. MySpace
d. Friendster

c

The "audience" referred to in this graph are those using social networks. What does the graph say about how the audience composition is changing?

a. Adults age 35 - 49 showed the biggest increase in the use of social networks.
b. Individuals under age 17 no longer use social networks.
c. The use of social networks by older people is increasing.
d. Younger adults (age 18 - 34) showed the biggest decrease in the use of social networks.

d

Which of the following social networking trends was reported by Nielsen Online and discussed in Chapter 7?

a. continued disuse of social networks by adults over age 65
b. the leveling off in the use of social networks use in 2009
c. large increase in the use of social networks by kids under age 18
d. rapid adoption of mobile use of social networks

b

According to emarketer.com, which of the following electronic marketing tools is the most widely used by small businesses? [Activity 7.4.1]

a. blogs
b. social networking sites
c. email
d. company websites

t

In social bookmarking, you can apply a rating to a bookmark and write a review.

t

Businesses use social bookmarking to gain additional visitors to their sites and new customers.

t

A wiki is a way to collaborate on a project or online document.

f

Unfortunately, your cell phone's Wi-Fi capability cannot be used to send or upload a video.

t

Most video-sharing sites allow you make your video public or private.

f

The Chapter 7 podcast discusses a future for the social Web in which power will shift away from individuals and communities and toward large corporations.

a

This type of social networking is especially good at helping users organize and recommend content to each other.
a.
social bookmarking
b.
wikis
c.
blogging
d.
media sharing

b

Social bookmarking uses ____, which is (are) essentially data about data.
a.
hyperdata
b.
metadata
c.
tags
d.
bookmarks

c

In social bookmarking, a ____ is a keyword assigned to information on the Web that is used to locate and organize content references.
a.
thread
b.
wiki
c.
tag
d.
stream

c

All of the following are social bookmarking services except
a.
Digg.
b.
Delicious.
c.
Flickr.
d.
Reddit.

a

In the Activity 7.5.1 video, social bookmarking is compared to which of the following? [Activity 7.5.1]
a.
the word-of-mouth promotion of a new movie or restaurant
b.
an encyclopedia to which anyone can contribute
c.
a photo album
d.
a personal journal

b

The bookmarks you create via a social bookmarking site are stored [Activity 7.5.1]
a.
in your browser.
b.
on the Internet.
c.
on your local hard drive.
d.
in your computer's RAM.

a

This site is an example of a social bookmarking site. [Activity 7.5.1]
a.
Digg
b.
Facebook
c.
MySpace
d.
Twitter

d

Features of social bookmarking that are useful to researchers include the ability to
[Activity 7.5.1]
a.
coordinate with online libraries.
b.
capture citations.
c.
store images.
d.
All of the above

c

Chapter 7 contains the following quotation: "Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge. That's what we're doing." To what type of social technology is the author of this quotation referring?
a.
social networks
b.
blogs
c.
wikis
d.
media sharing

d

A ____ is a piece of server software that allows users to freely create and edit web page content using any web browser.
a.
live stream
b.
blog
c.
microblog
d.
wiki

a

Which of the following is discussed in Chapter 7 as a downside of wikis?
a.
the accuracy of the content is less verifiable
b.
their volume of content slows down your system
c.
they are difficult to edit
d.
All of the above

a

Chapter 7 mentions that businesses are using wikis to
a.
keep clients in the loop and get their approval on projects.
b.
market new products.
c.
check out potential hires.
d.
keep track of confidential personnel information

d

Chapter 7 discusses wikis that are organized around a common interest. What is the theme of the wiki Memory-Alpha.org?
a.
Travel
b.
Anatomy
c.
Alzheimer's Disease
d.
Star Trek

d

A blog is like a ____ you can share with friends or even the entire Internet community. [Activity 7.6.1]
a.
audio playlist
b.
photo album
c.
slideshow
d.
personal diary

a

Which of the following types of social technology limits the number of characters you can type at a time? [Activity 7.6.1]
a.
microblog
b.
wiki
c.
blog
d.
social bookmarking

a

In the Activity 7.6.1 video, a ____ is compared to a quilt where several people contribute pieces of material. [Activity 7.6.1]
a.
wiki
b.
social bookmarking site
c.
microblog
d.
social networking site

d

Media sharing is exemplified by which of the following sites?
a.
Picasa
b.
YouTube
c.
Flickr
d.
All of the above

a

The media sharing trend began in the late 1990s with ____ file sharing.
a.
MP3 music
b.
MPEG movie
c.
WAV sound
d.
JPG photo

a

Chapter 7 mentions ____ as an interesting example of a site that combines media sharing with the ability to hold a conversation about the media.
a.
Voicethread
b.
Napster
c.
Gnutella
d.
Picasa

a

Chapter 7 mentions that businesses can use services such as ____ to troll the Internet and find content related to their products or brand.
a.
Radian6.com
b.
SixDegrees.com
c.
Gnutella.com
d.
ChaCha.com

b

Resolution, bit rate, and codecs all have to do with [Activity 7.7.1]
a.
sending text from your cell phone.
b.
getting the best video quality and file size.
c.
uploading video to a website
d.
None of the above

c

Preparing video for uploading is referred to as [Activity 7.7.1]
a.
packaging the video.
b.
optimalization
c.
optimization
d.
post-production

d

Multimedia messaging service is used for [Activity 7.7.1]
a.
modifying the aspect ratio
b.
improving video quality
c.
text messaging
d.
sending multimedia content from your cell phone

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