means of communication that reach the mass public (including newspapers and magazines, radio, television, films, recordings, books, and electronic communication).
media that emphasizes the news.
promoting a particular position or an issue paid for by interest groups or individuals, but not candidates.
Federal Communications Commission policy that required holders of radio and television licenses to ensure that different viewpoints were presented about controversial issues or persons; largely repealed in 1987.
the process by which we develop our political attitudes, values, and beliefs.
the process by which individuals screen out messages that do not conform to their own biases.
the process by which individuals perceive what they want to in media messages.
a close contest; any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.