Journalism Vocab Chp 1
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26 terms
Terms | Definitions |
|---|---|
 communication | transmission of a message from a source to a receiver |
| interpersonal communication | communication between two or few people-no definable source or receiver |
| encoding | assembling a message with a meaning to send to a receiver |
| decoding | interpreting the message sent by the sender |
| medium | means of sending information ex: sound waves |
| mass medium | ex: radio, tv, books, newspaper |
| mass communication | the process of creating shared meaning between the mass media and their audiences |
| inferential feedback | indirect feedback, used to be delayed but now it is instantaneous and is feedback through the same mediums as the initial messages |
| cultural definition of communication | communication and reality are linked. Communication is the foundation of our culture |
| culture | a learned behavior of members of a given social group |
| dominant culture | aka mainstream culture: the one that seems to hold sway with the majority of people |
| bounded cultures | aka co-culture: smaller cultures within a larger society (ie: italians, the south, etc) |
| technological determinism | idea that machines and their development drive economic and cultural change |
| media literacy | the ability to effectively and efficiently comprehend and use ay form or mediated communication |
| literate culture | encouraged technological innovation. includes development of writing and the formation of it. |
| oral or preliterate culture | without written languages |
| griots | "talking chiefs" provide oral history for their people |
| ideogrammatic alphabets | picture based alphabets appeared in ancient cultures |
| syllable alphabet | an alphabet employing sequences of vowels and consonants or words |
| papyrus | rolls of sliced strips of reed pressed together (first paper) |
| parchment | romans first started using animal hides to write on |
| literacy | ability to effectively and efficiently comprehend and use written |
| third person effect | the common attitude that others are influenced by the media messages but that we are not |
| genre | categories of expression within the different media and are characterized by conventions |
| conventions | standardized style elements |
| productions values | the choice of lighting, editing, special effects, camera, angles, location of pages, sizes |
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