Cog. Psych. Ch. 7

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sjj7  on February 17, 2010

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Cog. Psych. Ch. 7

Conformity
Voluntarily performing an act because others also do it.
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Terms

Definitions

Conformity Voluntarily performing an act because others also do it.
Compliance Performing an act at another's request
Informational influence Conforming because the behavior of others provides useful info.
Normative influence Conforming to be liked or accepted by others
Six Bases of Social Power Useful way to classify how people influence each other
Reward Providing or promising a positive outcome
Coercion Providing or threatening a neg. outcome
Expertise Having special knowledge or ability
Information The persuasive content of the message
Referent Identifying with or wanting to be like another person or group
Legitimate The influencer's right to make a request
Foot-in-the-door technique First persuade the person to comply with a small request, then make a larger request
Door-in-the-face technique First ask for a large request, then make a smaller request
That's-not-all technique Make a deal and then improve the offer
Low-ball technique Obtain agreement w/ a modest request, then reveal hidden costs to the requests
Pique technique Making an unusual request to disrupt the target's refusal script

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