The scientific study of how people think about, influence, and relate to one another.
An integration of biological and social perspectives that explores the neural and psychological bases of social and emotional behaviors.
The enduring behaviors, ideas, attitudes, and traditions shared by a large group of people and transmitted from one generation to the next.
widely held ideas and values, including our assumptions and cultural ideologies. Our social representations help us make sense of our world.
The tendency to exaggerate, after learning an outcome, one's ability to have foreseen how something turned out. Also known as the I-knew-it--all-along phenomenon.
Studies that seek clues to cause-effect relationships by manipulating one or more factors while controlling others
Survey procedure in which every person in the population being studied has an equal chance of inclusion.
The way a question or an issue is posed; framing can influence people's decisions and expressed opinions.
The variable being measured, so called because it may depend on manipulations of the independent variable
The process of assigning participants to the conditions of an experiment such that all persons have the same chance of being in a given condition.
In research, an effect by which participants are misinformed or misled about the study's methods and purposes.
An ethical principle requiring that research participants be told enough to enable them to choose whether they wish to participate.